What I didn't do before the winter Decelerator launch

How market research stopped me from creating a new offer

Earlier this year I had a brilliant new idea for a 1:1 and got to work on building it out, starting with market research. But once I had the research results I realized I didn't need a new offer, I needed to update the messaging and positioning I was using for the Slow & Steady Decelerator. In this episode I share why I believe that market research is one of the most powerful but underused tools for solo business owners and how I used market research to reposition the Decelerator ahead of the spring cohort launch. → Join the Decelerator waitlist! [https://www.slowandsteady.studio/decelerator] Registration opens April 30-May 7! → Download Metrics Make Us Feel Things: Small Business Survey Report [https://www.slowandsteady.studio/metrics]

This time last year

It was about a year ago when the seed for the Slow & Steady Decelerator were beginning to germinate. And now, we're opening the doors to the third cohort! In this episode, I share my reflections on one year of the Decelerator - the good, the not-so-good and everything in between. REGISTRATION FOR THE SPRING DECELERATOR COHORT OPENS APRIL 30! Click here to join the waitlist [slowandsteady.studio/decelerator] - save $300, get early access to limited spots and unlock the curriculum library + Slack channel to get support right away.

⌛️ Micro Season Loading... Plus the spring Decelerator!

Dropping in to your feed today to let you know the pod is coming back for a micro-season next week – I’ll be sharing insights from the past year, two cohorts of the Decelerator and all of the personal business that comes with it. Doors to the spring Decelerator cohort are opening for early enrolment to the waitlist on April 30! → Click here to join the waitlist + save $300 [https://www.slowandsteady.studio/decelerator] Plus get early enrolment all the best registration bonuses!

Weathering the Storm & Live Market Research Results Brainstorm with Sonja Seiler

Today I am thrilled to welcome Sonja Seiler, personal chef, Nurture retreat host and Decelerator alum to share her personal business on the podcast. In this episode, Sonja and I chat about: 1. Her tumultuous 2025 - both personally and professionally - and why her story feels more real than a case study with outrageous results 2. How being a part of the Decelerator helped her weather the storm 3. Early results from her market research and how this information has led her to pause her retreats for the coming year 4. Brainstorming ideas for how to use what she's learning to shape her next steps in business I think you're going to like this one! Connect with Sonja at https://nurtureretreats.com/ [https://nurtureretreats.com/] and https://ko-fi.com/nurtureretreats [https://ko-fi.com/nurtureretreats]. ✴️ Registration for the winter Decelerator cohort is open January 22-29! Sign-up before 01/26 to save $250 and get a bonus 60-minute strategy session. Learn more & join here [https://www.slowandsteady.studio/decelerator].

What I didn't do before the winter Decelerator launch

Today is the day! The Decelerator winter cohort is officially open for registration [https://www.slowandsteady.studio/decelerator]! Launching the same offer a second time isn’t the same as starting from scratch — and pretending it is can make things harder than they need to be. In this episode, I’m breaking down how I’m approaching the second launch of the Slow & Steady Decelerator, including what I didn’t prioritize this time around, why second launches often feel tougher than the first and why I chose capacity and alignment over growth. ✴️ Registration for the winter Decelerator cohort is open January 22-29! Sign-up before 01/26 to save $250 and get a bonus 60-minute strategy session. Learn more & join here [https://www.slowandsteady.studio/decelerator]. Mentioned in this episode: Moving from overthinking to clarity in the Decelerator with Heini Tallent [https://www.slowandsteady.studio/pb-episodes/episode-20-heini-tallent] The Science & Soft Underbelly of Visibility with N. Chloé Nwangwu [https://www.slowandsteady.studio/pb-episodes/episode-13-visibility-chloe-nwangwu] RIP my audio course with Taylor Elyse Morrison [https://www.slowandsteady.studio/pb-episodes/episode-10-taylor-elyse-morrison] What does Amelia Hruby think I should do? [https://www.slowandsteady.studio/pb-episodes/7-amelia-hruby] 2026 Creative Small Business Marketing Trends [https://www.slowandsteady.studio/resources/2026-creative-small-business-marketing-trends] Nicole Cloutier // Copy Poetics [https://www.copypoetics.com/]