Persuasion by the Pint

438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention

On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer [https://iterable.com/blog/2026-customer-engagement-the-rise-of-the-apex-consumer/] – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible” [https://www.adsoftheworld.com/campaigns/expedition-impossible-3b269c5e-9e9f-4249-8c74-8d1353d40f97]– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results.  The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention [http://persuasionbythepint.com/438-trolling-flat-earthers-interactive-billboards-the-battle-for-your-attention/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D.

https://www.youtube.com/@persuasionbythepint https://www.youtube.com/@persuasionbythepintOn this episode, Barna Donovan, Ph.D. [https://www.saintpeters.edu/academics/faculty/members/barna-donovan/] joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs. He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious [https://amzn.to/44rl0WV], in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies. https://www.youtube.com/@persuasionbythepint The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. [http://persuasionbythepint.com/437-disclosure-day-ufos-psyops-and-persuasion-interview-with-barna-donovan-ph-d/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

436: Truth, Story, and Influence: The Persuasive Power of Documentaries

On this episode, Dr. John Mayer [https://drjohnmayer.com/] joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers [https://podcandypodcast.com/]. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films. Check out their true crime podcast at https://podcandypodcast.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVZUXzIyV0ExT2dFT2xmVkhKNmdta183OW1MZ3xBQ3Jtc0trbzZwSnpaV1lUMmZsMjY1YUQ0UGlsMjlGRWRUZzh6RUthWEZNb0pyRnM0YXVvakNFUnd1MjJ3a0oxVFpxUXNJWTRSNjVtdG95WVVyRFl5Mjk0ZWxLZWRlQW9qU0hjLUFqeW9POVZiVWJ0amMxVE13NA&q=https%3A%2F%2Fpodcandypodcast.com%2F&v=73yqisflRVA]. The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries [http://persuasionbythepint.com/436-truth-story-and-influence-the-persuasive-power-of-documentaries/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

435: The Persuasive Power of Analog Marketing

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals.  The post 435: The Persuasive Power of Analog Marketing [http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You [https://amzn.to/4nZto95]. [https://persuasionbythepint.com/wp-content/uploads/2026/05/Ted-Lasso-Book.jpg] Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVPa09ucEtQRTN5Ti1Uczk0VzE3WDRWZ0dzd3xBQ3Jtc0ttM2JWelpCbnhkdkRkU0dQckl2b21fV1RZZWRZaFNCTEtORjFmZjZPZkRFQldfa3ZFX19QU0gzdXkxdnRaR2tXMkJqb0pYNlVtZVRhWnV0ZGZXclVJQTU0cC1vMHRQNFgwamw3OXo2QTluM1I1QjRVaw&q=https%3A%2F%2Fwww.lucybroadbent.net%2F&v=d3URrK3Q2os]. The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion [http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].