16. 3 Common Branding Mistakes Photographers Often Make (and How to Fix Them!)

20. Solopreneur to Scaled Success: Knowing When (and How) to Grow Your Team

In today's episode, Lori discusses recognizing the right time to expand and how to navigate the process of outsourcing and hiring, including finding the right fit for virtual assistants, editors, and other roles to alleviate workload and improve efficiency. Topics covered include identifying signs of needing help, such as overbooking, quality slipping, and burnout, as well as practical steps for outsourcing tasks like social media management, bookkeeping, and website maintenance. Lori shares personal experiences and tips on finding and collaborating with freelancers and assistants, emphasizing the importance of communication, trial periods, and investing in training to ensure a good fit.  Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com [https://loripickens.com/] IG: @loripickens [https://www.instagram.com/loripickens/]

19. Demystifying Domain Authority: Your SEO Powerhouse

Today, Lori is diving into the world of SEO – specifically, a concept called domain authority (DA).  Many photographers and small business owners hear this term thrown around, but what exactly is it, and why should you care?  There’s no magic bullet, but Lori shares some key strategies in today's episode! Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com [https://loripickens.com/] IG: @loripickens [https://www.instagram.com/loripickens/]

18. Maximize Your Spring Season: Q2 Planning Guide For Photographers

Today's episode is all about maximizing your spring season as a busy photographer! It helps me keep a big-picture focus on not only what’s urgent, but what matters. And the time spent on this reflection is always time well spent. (Specifically, it helps me celebrate my wins and feel gratitude for the impact I’ve made. But it forces me to prioritize what’s on my plate so I don’t overbook myself.) I know it's going to help you, too! Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com [https://loripickens.com/] IG: @loripickens [https://www.instagram.com/loripickens/]

17. Time Audit for Creative Businesses

In today's episode, we dive deep into the practice of conducting a time audit and its undeniable benefits for creative entrepreneurs. We explore the nuances of how to take charge of our most precious asset - time - and offer tangible strategies to go from feeling scattered to streamlined. By tracking and adjusting how we allocate our time, we pinpoint time wasters, boost productivity, regain control of our schedules, and strive for that ever-elusive work-life balance. I share personal anecdotes and practical tips, from choosing the right tracking method to categorizing tasks and analyzing data to find gaps in our schedules. Whether you opt for an app, a notebook, or a digital calendar, this episode is packed with actionable advice to help you prioritize efficiently and use every moment purposefully! Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com [https://loripickens.com/] IG: @loripickens [https://www.instagram.com/loripickens/]

16. 3 Common Branding Mistakes Photographers Often Make (and How to Fix Them!)

In today's episode, we're going to talk about three common branding mistakes that photographers often make and how you can fix them - or avoid them in the first place.  Your brand is more than just a fancy logo or a sleek website. It's the essence of who you are as a photographer, the experience you offer, and the emotions you evoke in your clients. Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com [https://loripickens.com/] IG: @loripickens [https://www.instagram.com/loripickens/]