Live Copy Critique: 5 Purpose-Driven Brands With Strong About Pages

From Kitchen Startup to Award-Winning Vegan Brand with Tasha Orumbie, The Vegan Patty Lady

We’ve all been there, wishing something existed to make our experience better, easier, or even more delicious. Fast forward and, more often than not, we’re left kicking ourselves…wishing we would’ve built the solution first. Not Tasha Orumbie. She saw a massive hole in the vegan patty market, and the answer was simple: she needed to make something better herself. In this episode, Johanna and Brieanah chat with Tasha about how her solution quickly became The Vegan Patty Lady, an award-winning food brand bringing authentic Jamaican-inspired vegan patties to customers across the UK. Tasha shares the story behind building a business rooted in culture, community, and flavour. They talk about creating products that stand out in a crowded market, balancing entrepreneurship with a full-time career, growing from a home kitchen to a production facility, and why understanding your customers can change everything. She also opens up about the challenges of building a food business, the role faith plays in her journey, and how her community has helped turn an ambitious dream into a thriving brand. Whether you're building a plant-based business, launching a food product, or simply looking for inspiration from someone who kept showing up when things got hard, this conversation is packed with practical lessons and heartfelt insights. You’ll leave this episode energized and ready to charge ahead with your own amazing business idea!  Connect with Tasha Orumbie and The Vegan Patty Lady: * Website: http://theveganpattylady.co.uk/ [http://theveganpattylady.co.uk/] * Instagram: @‌theveganpattylady Enjoying the show? Subscribe, leave a review, and share this episode with another vegan entrepreneur who needs a reminder that sometimes the best businesses start by solving your own problem. You never know who is wishing for the same solution! Want to be interviewed? Send us an email, plantpoweredbusiness@gmail.com [plantpoweredbusiness@gmail.com]! We’d love to chat with you.

Live Copy Critique: 5 Purpose-Driven Brands With Strong About Pages

How do you write an About page that builds trust, communicates your values, and makes the right people want to support your business? In this copy critique episode, Johanna and Brieanah critique 5 real About pages from vegan and purpose-driven brands to uncover: * why some About pages instantly build trust * how storytelling makes brands feel human and memorable * how ethical brands communicate their values effectively * what makes people actually connect with a business * how to structure an About page people genuinely want to read If you’re an ethical entrepreneur, vegan business owner, coach, consultant, or creator, this episode is full of practical website copywriting tips you can apply immediately. You can also listen to the episode on Spotify or Apple Podcasts, but we recommend watching the YouTube version so you can see the websites as we critique them. The brands we cover in this episode: * Axiology: https://axiologybeauty.com/pages/our-story [https://axiologybeauty.com/pages/our-story] * Herbal Academy: https://theherbalacademy.com/about-us/ [https://theherbalacademy.com/about-us/] * Thistle: https://www.thistle.co/about/ [https://www.thistle.co/about/] * Katrina Fox: https://katrinafox.com/about-katrina-fox/ [https://katrinafox.com/about-katrina-fox/] * Foodies Vegan: https://foodiesvegan.com/pages/our-story [https://foodiesvegan.com/pages/our-story] Subscribe to @‌PlantPoweredBusiness so you never miss an episode!

Can You Be a Values-Driven Business Owner and Use AI?

This month Brieanah and Johanna are getting into something they've been sitting with for a while: artificial intelligence. As business owners who care deeply about people and the planet, they've had to ask themselves some hard questions: 🌱 Is it ethical? 🌱 What's the environmental cost? 🌱 And can it actually serve a mission-driven business without compromising what it stands for? Spoiler: they think it can, when it’s used with intention. Get cozy and settle in, this one's a real conversation you won’t want to miss. 🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode. 💬 Do you use AI in your business? Why or why not? Let us know in the comments or email us at plantpoweredbuisness@gmail.com [plantpoweredbuisness@gmail.com].

Entering Spring as a Vegan Entrepreneur: Energy, Seasons & Starting Again

In this episode of Plant Powered Business, Johanna and Brieanah reflect on the transition from winter to spring. They talk honestly about winter as a season of introspection and lower energy, and about the pressure entrepreneurs often feel to keep producing and growing no matter what. They also explore a gentler way of moving into spring, focusing on small steps instead of rushing into action. In this episode, you’ll hear about: 🌱 how changing seasons can affect your energy, mood, and creativity 🌱 the pressure to always be “on” in business 🌱 moving from maintenance mode into planting new seeds 🌱 why small steps matter more than rushing into action 🌱 visibility, social media, and finding a way to share that still feels aligned Brieanah also shares what retraining her retired racehorse is teaching her about patience and progress, and Johanna opens up about a surprising translation award nomination that is inspiring a new writing dream. This episode is an invitation to reflect on what you want to leave behind from winter, and what you want to grow in the season ahead. 🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

Compassion, Career & Conscious Living with Victoria Moran

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, we sit down with the legendary Victoria Moran — author of 14 books, founder of Main Street Vegan Academy, podcaster, speaker, filmmaker, and 2024 inductee into the Vegan Hall of Fame. Victoria has been a steady, compassionate voice in the vegan movement for decades. You can learn more and connect with Victoria here: https://victoriamoran.com/ [https://victoriamoran.com/] Whether you're building a vegan brand, stepping into leadership, or simply seeking a more compassionate path, this conversation will inspire you to think bigger — and stay rooted in purpose. 👏Want to be a guest? Reach out to us at plantpoweredbusiness@gmail.com [plantpoweredbusiness@gmail.com]. We’d love to hear how you’re making an impact! Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.