Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast

Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast

Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why. With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the "too many podcasts" myth, and explains why your website — no matter how polished — can never do what a podcast does: put the real, unedited you in front of your audience. You'll hear why podcasting is the only marketing tool that feeds every other platform, why referrals are far less controllable than you think, and why there is no "next thing" around the corner that will replace the power of your authentic voice. If you're a business owner, a consultant, an author, or anyone with expertise to share, this episode is your wake-up call. Podcasting is not optional. It's compulsory. Key takeaways: * 1.5 billion monthly listeners — the audience is already there * Only 225,000 active business podcasts — the opportunity is wide open * Your website is brochureware; your podcast is you * Podcasting feeds every other marketing platform * Referrals are random; your podcast is a referral engine you control * There is no "next thing" — podcasting endures like radio * Your existing clients become your amplifiers when they share About Anthony Perl: Anthony Perl is the founder of CommTogether and the host of Podcasts Done For You Show, Better Biz, and Biz Bites for Thought Leaders. He helps business owners and experts launch, grow, and monetise professional podcasts that position them as industry leaders. With decades of experience in marketing, communications, and media, Anthony specialises in making your brilliance stand out and get noticed again and again, so your business grows. Connect with Anthony: * Website: podcastsdoneforyou.com.au * Booking: podcastsdoneforyou.com.au/booking * LinkedIn: linkedin.com/in/anthonyperl Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 [https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643] Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrhttps://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr [https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr] Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 [https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672] YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowhttps://www.youtube.com/@PodcastsDoneForYou_TheShow [https://www.youtube.com/@PodcastsDoneForYou_TheShow] Captivate: https://podcasts-done-for-you.captivate.fm/https://podcasts-done-for-you.captivate.fm/ [https://podcasts-done-for-you.captivate.fm/] #howtobeaGreatPodcastGuest #howdoesabeginnerstartapodcast #howtomakegreatpodcasts #GuestAppearance #PodcastingForBusiness #AuthorityPositioning #howtomakeagoodpodcastonspotify

Podcasting: How to Get Started - For Businesses to Get Ahead (Original Recording) - Podcasts Done For You Ep. 44

You have been thinking about it long enough. Here is the complete map to launching your podcast. If starting a podcast has been sitting on your list - and you keep putting it off because the whole process feels overwhelming - this is the episode that clears the path. Anthony Perl covers every key decision a business owner needs to make before they go anywhere near a microphone: the strategy, the audience, the format, the equipment, the recording tools, where to publish, how to plan your episodes, and how to make sure your podcast actually gets found once it is out there. As Anthony says in the episode: this is not an obstacle. It is just a map of things you need to do to get started. Free Workbook Download Access the free workbook for this episode - including equipment recommendations and the episode planning guide - at: https://link.podcastsdoneforyou.com.au/access Resources Mentioned in This Episode Recommended microphone: Rode NT-USB+ Recording software: Ecamm Live (Mac), Riverside, Descript Editing: GarageBand (Mac, free), iMovie, Descript (AI tools), Adobe Premiere Pro Hosting and publishing: Captivate.fm (recommended), Spotify for Creators (free option) Platforms: Apple Podcasts, Spotify, Amazon Music, YouTube Full equipment and software recommendation sheet: https://link.podcastsdoneforyou.com.au/access Listen and Subscribe - Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 - Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr - Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 - YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow - Captivate: https://podcasts-done-for-you.captivate.fm/ Connect With Anthony Perl and Podcasts Done For You Ready to explore what a podcast could look like for your business? Book a free, no-obligation conversation. Book a free discussion: www.podcastsdoneforyou.com.au/booking Website: www.podcastsdoneforyou.com.au If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence. And go back through the catalogue - there are dedicated episodes on equipment, the host vs. expert question, the cascading effect of podcasting, and much more. #PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #StartAPodcast #PodcastLaunch #BusinessGrowth #PodcastTips

Patrick Engasser - If I Can Do It, You Can Do It - Podcasts Done For You Ep. 48

You are already an expert in something — you just have not packaged it yet. Patrick Engasser, bestselling author of "If I Can Do It, You Can Do It," spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business. In this episode of Podcasts Done For You Show, Patrick reveals why writing a book packages your authority in a way nothing else can, how to identify the 10-20% of your business that actually powers the engine (and delegate the rest), and why the biggest thing holding you back is not a lack of knowledge but a lack of action. He explains why communication is the most important skill in business, how mentorship is the closest thing to a shortcut, and why mindset must come before strategy. As his coach James Malinchak says, "My ugly book is better than the one you don't have." Download the free workbook from the show notes to identify your core genius and launch your authority platform. About Patrick Engasser: Patrick Engasser is a bestselling author, business coach, motivational speaker, and sales trainer based in Buffalo, New York. Born completely blind, Patrick spent 15 years in the insurance industry - the last 10 as a district manager - before launching his own coaching and speaking business five years ago. He is a three-time Top Award recipient for Management Excellence and built significant seven-figure sales teams. His book "If I Can Do It, You Can Do It" provides 20 practical tips for taking action and packaging your expertise. Patrick specialises in helping entrepreneurs identify their core genius, package their authority, and scale their businesses. Connect with Patrick: * Website: talkwithpatrick.com * LinkedIn: linkedin.com/in/patrick-engasser-645860217 * Book: "If I Can Do It, You Can Do It" (available on Amazon) Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 [https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643] Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrhttps://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr [https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr] Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 [https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672] YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowhttps://www.youtube.com/@PodcastsDoneForYou_TheShow [https://www.youtube.com/@PodcastsDoneForYou_TheShow] Captivate: https://podcasts-done-for-you.captivate.fm/https://podcasts-done-for-you.captivate.fm/ [https://podcasts-done-for-you.captivate.fm/] #PackageYourAuthority #CoreGenius #StopPlanningStartDoing #PodcastingForBusiness #AuthorityPositioning #BusinessCoaching #ShipIt

AI Podcasting Generator: Why Authenticity Beats Artificial Content - Podcasts Done For You Ep. 47

AI podcast generation is trending, but should your business go down that path? In this episode, I unpack why AI-generated podcasts lack authenticity, why the "better version of yourself" idea doesn't work, and where AI genuinely helps versus where it harms. Your authentic voice is your most powerful business asset — don't hand it over to a machine. I share the one type of AI use I happily endorse, and why your conversations are what build real authority and trust. Download the free workbook from the show notes to ask yourself the hard questions about AI in your content strategy. Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 [https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643] Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrhttps://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr [https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr] Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 [https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672] YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowhttps://www.youtube.com/@PodcastsDoneForYou_TheShow [https://www.youtube.com/@PodcastsDoneForYou_TheShow] Captivate: https://podcasts-done-for-you.captivate.fm/https://podcasts-done-for-you.captivate.fm/ [https://podcasts-done-for-you.captivate.fm/] #AIPodcasting #AuthenticContent #PodcastTips #BusinessPodcast #ContentStrategy #PodcastingInsights #ThoughtLeadership

Content Creation Solutions for Business in 2026 - Podcasts Done For You Ep. 46

In this episode of Podcasts Done For You Show, I tackle the question I get asked more than any other: how do you solve the problem of creating consistent, sustainable, authentic content for your business? I unpack why outsourcing your content creation to agencies or overseas writers is a mistake - because they're not you, they don't know your stories, and the content ends up manufactured rather than authentic. I also explain why relying on AI to produce all your content is equally flawed, as audiences are increasingly seeing through AI-generated material and moving away from it. The real solution? Podcasting. I explain how a single recorded conversation creates a cascading effect of content - from short video reels and audio clips to social media posts, blog articles, website content, newsletters, direct messaging prompts, and even workbooks. All of it comes from what you actually said, not something made up or remanufactured. With just four two-hour recording sessions per year, you can produce enough content to be everywhere your audience needs you to be. I share why a co-host is essential for positioning you as the expert, and why the numbers - 1.5 billion monthly podcast listeners versus only 225,000 active business podcasts - make this the most underserved content opportunity available. Download the free workbook for this episode via the link in the show notes. It includes exercises, action plans, and additional insights to help you implement everything covered today. Book a free strategy session: podcastsdoneforyou.com.au/booking #ContentCreation #BusinessPodcast #PodcastingForBusiness #ContentStrategy #ThoughtLeadership #PodcastProduction #BusinessGrowth