CEO Glow Show

The 8 Psychological Milestones of Selling

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full. Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book. ⭐ 5 Key Points From the Episode 1. Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation. 2. Pre-sales is the real game (and it's engineered) If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet. 3. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you. 4. Lead generators are not "one and done"—they're iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator. 5. The 8 milestones create the "psychological yes" before checkout She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

YOU NEED TO ROMANTICIZE YOUR DISCIPLINE: Beauty Content Creation & DM Strategy

If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently. In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation. Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last ⭐ 5 Key Points From the Episode * Your business "discipline problems" are often trauma triggers * Romanticizing discipline = aligning the work with beauty, joy, and intention * Content creation becomes easy when it becomes an experience * DMs aren't "selling"—they're connection and service * Structure + ritual = consistency without burnout // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

NOT READY? GO ANYWAY!!! with Destiny Dickow of Lost Artistry Lash

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet. Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, losing everything during COVID, and pivoting into a second multi-million-dollar online company — all while navigating uncertainty, criticism, motherhood, faith, and leadership. This episode is a masterclass in taking action before you feel ready, selling through conversation, building systems that scale, and trusting God even when the path forward isn't clear. If you've been waiting to feel "ready" before you post, sell, hire, or grow — this conversation will shift your mindset completely. ⭐ 5 Key Points from the Episode 1. "I Wasn't Ready — But I Went Anyway" Sheila explains why waiting for confidence, clarity, or perfection keeps entrepreneurs stuck. Growth happens after action, not before it. 2. Marketing — Not Talent — Built Her Multi-Million Dollar Business Sheila breaks down how being a better marketer (not a better artist) allowed her to scale faster than others with more technical skill. 3. Sales Come from Conversations, Not Posts Whether booking artists, selling events, or scaling online, Sheila emphasizes one truth: more conversations = more sales. 4. Systems Are What Scale a Business From hiring early to building automations, email lists, and backend processes, Sheila shares what people don't see behind seven-figure brands. 5. Faith, Worship & Resilience Are Non-Negotiables Sheila opens up about how worship, faith, and obedience to God grounded her through the darkest seasons — and why success is never just about you. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Your Tolerance for Uncertainty with CEO of Pretty Rich Boses Sheila Bella

In this deeply powerful solo episode of the CEO Glow Show, Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey. Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't necessarily the smartest, most talented, or most visible — they simply have the highest tolerance for uncertainty. If your business feels foggy… if the algorithm feels quiet… if you're doing the work without the applause… this episode will reframe everything. You'll learn why uncertainty isn't a sign you're failing — it's the very place where faith, endurance, leadership, and long-term success are formed. This episode is part mindset, part spiritual recalibration, and part leadership training — and it will meet you exactly where you are. ⭐ 5 Key Points From the Episode 1. Success Is Directly Tied to Your Uncertainty Tolerance The women who rise the highest aren't more gifted — they can simply sit longer in discomfort, fog, and unanswered questions without quitting. 2. God Gives Direction, Not a Blueprint Faith-led entrepreneurship requires obedience without clarity. The fog isn't punishment — it's preparation. 3. Endurance Matters More Than Motivation You don't need more hype or confidence. You need the ability to keep showing up without validation, applause, or immediate results. 4. Your Past Endurance Is Proof You Can Handle This Season Sheila reminds listeners to look at their "receipts" — motherhood, hardship, trauma, rebuilding — and realize they are already equipped for business uncertainty. 5. Make Discipline Feel Beautiful So You Can Stay Long Enough to Win Romanticizing discipline — turning work into ritual, worship, and artistry — increases endurance and prevents burnout. Watch the full episode on Youtube at Sheila Bella YouTube channel [https://www.youtube.com/@SheilaBella]. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Fixing a Stranger's Beauty Business in Under 20 Minutes: Visibility Crisis|LashCon 2025 Series

In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wake-up call. Sheila breaks down the exact reason most beauty businesses stay stuck: they're relying solely on word of mouth and not building a digital ecosystem that works on autopilot. You'll hear Sheila walk this business owner through a clear, simple two-part formula: 1. Get seen — visibility through content & ads 2. Get chosen — conversion through trust-building systems This episode is a must-listen for lash trainers, PMU educators, product creators, or anyone wanting consistent sales without burning out. ⭐ 5 Key Points From the Episode 1. Visibility Can't Rely on Word of Mouth Alone Sheila explains that if you want consistent, predictable growth, word of mouth is not enough. You need digital visibility that runs 24/7. 2. There Are Only Two Content Types: Organic & Paid Organic content builds trust. Paid content (ads) builds reach. Both are needed if you want trainers to see your kit as an option. 3. Trainers Only Choose Brands They See Repeatedly Visibility → familiarity → trust → sales. Your kits won't sell if trainers never see them online. 4. Automation Is the Only Way to Scale Without Burnout Sheila walks her through creating automated sales funnels, email sequences, DMs, and follow-up systems so she can grow her brand while raising her kids. 5. Being Seen Gets You Considered — But Being Chosen Requires Conversations Once people see your ads and content, what converts them is the messaging, follow-up, and nurturing process behind the scenes. Watch the full episode on Youtube at Sheila Bella YouTube channel [https://www.youtube.com/@SheilaBella]. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind