The Unintended Consequences of Dynamic Take Rates: A Critical Analysis

Ad-Tech in 2025: Primis Review

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Balancing Efficiency and Integrity: A New Approach to Ad Tech

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The Unintended Consequences of Dynamic Take Rates: A Critical Analysis

If you’re constantly on the go and can’t seem to find a moment to sit down and read some quality insights, we’ve got you covered. Check out this podcast version of Rotem Shaul’s original blog. In this episode, the CEO of Primis breaks down the hidden impact of dynamic take rates on publishers and brands. It’s perfect for tuning in while you’re on the move.