When your ICP is wrong and nobody's said it out loud, with Chisom Anaesiuba

Why Google Cloud let partners do the talking with Manoj Gunti, Google Cloud

Manoj Gunti, Head of Product Marketing at Google Cloud, breaks down how Google tackled customer data silos by building an open alliance with multiple platform vendors instead of going it alone. He walks through the messaging strategy (data portability, open standards), the mechanics of running bilateral co-marketing programs, and why letting partner voices lead was the key to the alliance actually being seen as neutral. The result: analyst validation, buy-in from other vendors, and data silo-breaking capabilities now live for hundreds of customers.

When your ICP is wrong and nobody's said it out loud, with Chisom Anaesiuba

Most startups have an ICP on paper. Chisom Anaesiuba, a PMM with five years of experience, found that her company's understanding of that ICP had real gaps – ones that were quietly pulling sales and marketing in different directions. In this episode, she walks through how she diagnosed the problem, ran workshops to close it, and made the case to shift focus from SMEs to enterprise. She also covers Juicebox, her side project building practical tools for marketers.

How to make complex tech actually sell, with Doug Kimball, Digital Science

You've built something technically brilliant, but when you try to explain it, eyes glaze over. Sound familiar? In this episode, Nitin Kartik sits down with Doug Kimball, global product and marketing executive, to tackle one of product marketing's oldest challenges: making complex technology mean something to the people who buy it. Doug shares a candid case study from his time at a semantic knowledge graph company, where he introduced the now-classic "so what, why, who cares" framework to drag messaging out of the weeds and into the boardroom.

What are you actually selling? A masterclass in value proposition, with Aruna Inalsingh

What happens when a brilliant expert has a game-changing offer – but no one quite gets what they're selling? In this episode, Nitin Kartik sits down with Aruna Inalsingh, fractional CMO and branding strategist, to unpack exactly that. Aruna walks through a fascinating real-world case study: helping a lawyer turn her AI expertise into a compelling, sellable service. From diagnosing a muddled value proposition to guiding her client through the full marketing funnel, Aruna reveals the tactful, strategic moves that transformed vague positioning into a clear, high-value offer.

Reposition or stagnate: Overhauling your messaging without losing the room, with Stu Kendall, Temporal

What does it actually take to reposition a product in a shifting market? In this episode, Nitin Kartik sits down with Stu Kendall, Director of Product Marketing at Temporal, for a candid conversation about the messy, high-stakes work of refreshing a company's positioning from the ground up.