Profitable Mindset

#272: Marketing Mistakes This Farmer Almost Made (And How We Fixed Them for Black Friday)

FREE Master Class: The Farm Marketing Fix Sign Up HERE [https://charlottemsmith.com/masterclass] You know how when you sit down to write your Black Friday email, you get all worried about leaving someone out? You want to reach your older customers AND your younger customers, those with kids and those without, AND that person who bought from you six months ago. So you do your best to include everyone! But nobody buys. 🤦‍♀️ Total crickets. I get it. I used to do this exact thing. I worried that getting too specific would turn some customers off. Turns out there's a way better approach. In this episode, I walk through a real email from a flower farmer I just coached: * You'll see her original version, what we changed, and why one sold out her products while the other would've bombed * My simple notebook trick for collecting the phrases that make people stop scrolling and think "Wait, are they reading my mind?" * Real results: One farmer used this and sold out her beef from summer. Another sold out half her spring flower shares before Christmas even happened * Why this isn't just about Black Friday - this works all year long If your marketing hasn't worked before? Not to worry. It's a skill you haven't learned yet - and I'm here to help. The truth: Generic marketing feels safer. Specific marketing actually sells. Click HERE and Let's Meet! [https://charlottemsmith.com/strategy] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

#271: Here Are the Six Traps Keeping Every Farmer Broke (Probably You Too)

FREE Master Class: The Farm Marketing Fix Sign Up HERE [http://charottemsmith.com/masterclass] I just got off coaching calls with brand new Farm Marketing Mastery clients, and I keep seeing the same patterns over and over again. These farmers are making mistakes that are costing them thousands of dollars and countless hours—and they don't even realize it. Here's what might surprise you: You're probably stuck in at least 3 of these traps right now. Most farmers are in 4 or 5 before they get help. And here's the thing—these aren't complicated problems. But they ARE keeping you exhausted, overwhelmed, and unprofitable. In this episode, I reveal: * The biggest lie you're telling yourself about time (and what to do instead) * Why selling multiple products is actually costing you money * The one shift that helped my clients make more in 60 days than they made all last year * How your thoughts are literally creating your broke results (backed by science) * The counterintuitive truth about email that most farmers ignore Some of this might be uncomfortable to hear. It might even seem to go against what everyone else is doing. But that's exactly why it works. If you're working sunrise to sunset, not paying yourself, and feeling like you're spinning your wheels—this episode is for you. "Charlotte, I didn't believe you at first, but we trusted you. We made more money in 60 days than all of last year." — It's not magic. It's focus. Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

#270: From 'I Feel Greedy' to 'I'm Changing Lives': How to Believe in Your Prices

Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. If you've ever looked at your prices and thought, "I can't charge that much!" this episode's for you. I just held a coaching call that completely shifted how one farmer thinks about pricing. She'd never charged for anything in her life. Never run a business. Was a stay-at-home mom for 20 years. And she was building a healing memorial garden for her community. But she was paralyzed by guilt about charging money for something meant to help people. Sound familiar? In this episode, I'm sharing the exact framework I walked her through—the Belief Triad—that's helped hundreds of farmers finally charge what they need to stay in business. Here's what you'll discover: - Why 98% of farms go out of business by year five (and the ONE skill that could change that) - The truth about what your customers actually want (hint: they WANT to pay you) - Why your fear around pricing isn't about money at all—it's about something much deeper - The exact strategy I use before doing anything scary in my business If you've ever felt shame about wanting to make money from something meaningful, or thought "Who am I to charge these prices?"—this episode will change everything. Your farm can't serve your community if you're broke. 🤦‍♀️

#269: Why Doing Everything Is Keeping You Broke (The Scatter Trap)

Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. I used to wake up before dawn to milk cows, spend all day running kids around and doing farm work, then collapse exhausted every single night. Sunrise to sunset - and still no money left at the end of the year. If you're working that hard but there's still nothing left... I need you to stop what you're doing and listen to this episode right now. I mean it. I just got off a coaching call with a farmer who was doing ALL the right things: Amazing website. Farmers market every Saturday. School partnerships. Food pantries. Multiple product sizes. On paper, she looked like she had it figured out. But here's what was actually happening - she was stuck at $80K and couldn't break through. No matter how hard she worked. The problem wasn't that she wasn't doing enough. The problem is she was doing TOO MUCH. In this episode, you'll hear: * Why selling chicken, beef, AND pork actually STOPS you from having money leftover at the end of the year * The "Scatter Trap" and how it keeps farmers broke - so just know that * The "Rule of One" that gets you profitable faster than anything else (most farmers get this totally wrong) * The simple fix that helped farmers go from stuck to sold out Here's what changed everything: One product. One sales channel. Consistent effort in ONE direction. That's it. You'll hear the actual coaching call - the breakthroughs, the "aha" moments, the relief when this farmer realized she could let things GO and actually make money. Bottom line: You don't need to do more. You need to do LESS.

#268: 😫 When Customers Don't Pay - How to Confidently Collect What You're Owed

Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Quick question: Do you have a customer who owes you money right now? A farmer came to coaching because her second-biggest customer kept "forgetting" to pay. Every. Single. Time. And she was terrified to say something. Sound familiar? Here's what changed everything in our session: * The ONE question that reveals if your "small problem" will destroy your business as you grow * Word-for-word scripts to collect money without feeling mean or threatening * Why that problem customer is actually a GIFT to your business * How one uncomfortable conversation saves you thousands down the road The transformation? By the end of our call, this farmer went from scared to EXCITED about setting boundaries. If you've ever felt guilty or afraid of asking someone to pay what they owe you, this episode will change everything. FREE Master Class: Three Steps to Your Profitable Farm Sign Up HERE [http://charottemsmith.com/masterclass]