27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders

27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders

Many self published and indie authors focus on preorders in ways that might not be the most effective when it comes to profit. Instead, focusing on connecting with your audience can help you presell your book and reach your readers. In this episode, you’ll learn about how Author Paula Y. Banks of Eion Books and Lit Kids Create used email marketing and the power of social media to sell out of her preorder book bundles. As well, Banks shares how her preorder funded editing for her authority book.  TAKEAWAYS * How preorders help prevent coming out of pocket for self publishing * Why she chose not to use Amazon for her presale * How having a step by step processes for preorders makes your book launch easier * How email marketing helped her sell out her preorder bundles CHAPTERS 00:00 Introduction and Welcome of Guest Paula Banks 02:12 Paula's Experience Before A Preorder 03:03 Biggest Takeaways from Preorder Profits™  Course 05:11 What Changes Paula Will Do Next Time 09:05 How Preorders Ease Self Publishing Costs  10:47 How having an authority book increases options for clients 14:14 Rinse and Repeat Your Preorder Knowledge RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.profitableselfpublishing.com/Partnerhttps://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner] CONNECT WITH PAULA:  Website: https://paulaybanks.com [https://paulaybanks.com]  Instagram: www.instagram.com [http://www.instagram.com]@authorpaulabanks [http://www.instagram.com@authorpaulabanks]   CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: www.Facebook.com/ProfitablePublishing [http://www.Facebook.com/ProfitablePublishing]  YouTube:www.youtube.com/@profitablepublishing [http://www.youtube.com/@profitablepublishing]  Instagram: www.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How do I use a book preorder to cover publishing costs? How do I build an email list as a self published author?

26. Is it Time to Write Your Next Book? | Self Publishing Decisions for Coaches and Indie Authors

It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down can sometimes be a better option. Find out 5 ways to know when it’s time to write or publish your next book or if you should revisit your current book.  Takeaways * Why writing the next book to sell your last book is bad advice for you * How a book helps you to move into a new industry * What to do before you write your next book * 5 ways to see when it’s time to publish your next book  CHAPTERS 000:00 Introduction to Profitable Publishing 05:53 The Flawed Concept of Writing for Sales 08:07 How One Book Can Leave A Legacy 11:19 The Legacy of a Single Book 15:43 Five Ways to Know When to Write Your Next Book RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.profitableselfpublishing.com/Partnerhttps://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: www.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube:www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: www.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How many books to be successful  How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read Best way to sell books How to market my books  How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a book that gets sales  How to use a book to grow your coaching business

25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners

Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a book. You’ll learn about the importance of breaking free from traditional publishing rules, starting marketing before the book is finished, and understanding that writing a book doesn't guarantee automatic sales. This episode also highlights the drawbacks of following what every other author does such as hosting preoorders on Amazon or trying to do everything alone. Takeaways * Why you don’t have to follow traditional publishing rules  * Why you shouldn’t wait to market your book  * Common misconceptions for new authors  * How going against typical publishing advice can help you be successful CHAPTERS 00:00 Introduction to Common Self-Publishing Mistakes 08:33 The Importance of Marketing Before Publishing 14:22 Understanding Pre-Orders Off Amazon 18:12 The Value of Delegation in Publishing 23:31 Strategies for Attracting Your Audience RESOURCES MENTIONED: →Get support to presell your book to raving fans and generate income in the Preorder Profits™ Program https://Www.PreorderProfits.com/Join [https://Www.PreorderProfits.com/Join]  →Episodes mentioned: https://profitablepublishing.riverside.com [https://profitablepublishing.riverside.com] Marketing: 12, 23  Hiring Help: 4 & 16  Selling on your site: 23 CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: www.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube:www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: www.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read

24. Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers

Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your website increases your income and gives you closer access to your audience. Selling on your site provides more options for readers to connect with you and for you to include extra incentives for purchasing during the preorder period and beyond. Take a listen and share with another author who's on the fence about selling on their site. WHAT YOU’LL LEARN * Why most authors miss out on 10x their eBook income  * How selling on your website allows you to connect with your audience better * Strategies that increase customer engagement and connection through your website CHAPTERS * 00:00 The Importance of Selling Books on Your Website * 02:32 Increase Your Income * 04:14 Building Connections with Readers * 09:42 Creating Content and Social Proof * 14:44 How Selling On Your Site Squashes Imposter Syndrome RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Can I sell my self-published book on my own website How do I sell my book without Amazon Is it better to sell books directly or through Amazon How do authors make more money selling direct What platform should I use to sell my book from my website Do I need a publisher to sell books on my own site Can I sell my book on my website and Amazon at the same time Why don't more authors sell books from their own website How do I get paid directly from book sales What do I need to sell books from my own site

23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing

Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see how to start your marketing before you even start writing. WHAT YOU’LL LEARN * The pros of starting to market process before publishing * How market research makes a better book * Why waiting until the book is done to market is backwards CHAPTERS * 00:00 The Importance of Pre-Publishing Marketing * 03:39 Understanding Your Audience * 09:46 Creating Your Book with Market Research * 13:39 Engaging Readers in the Writing Process * 19:19 Recap and Final Thoughts RESOURCES MENTIONED: * Need support to research, outline, and publish your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.profitableselfpublishing.com/Partnerhttps://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  * Ep 7 → Find Your Readers https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing [https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to get more book reviews How to get more page reads How to sell my book How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to tell if my book is good enough How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to get clients from a self-published book