58 - From Guesswork to Growth: Reinventing Multifamily Marketing

58 - From Guesswork to Growth: Reinventing Multifamily Marketing

Andy Medley https://www.linkedin.com/in/andymedley/ [https://www.linkedin.com/in/andymedley/], CEO & Co-Founder of PERQ https://www.linkedin.com/company/perq/ [https://www.linkedin.com/company/perq/], joins Shelley Robinson, host of PropTech Pulse, to share his inspiring entrepreneurial journey, innovative insights into multifamily marketing, and what the future holds for data-driven strategies in multifamily. If you're eager to understand how technology can revolutionize leasing and asset management, this is your must-listen. This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI. To learn more about PERQ: https://bit.ly/4bQrHqP [https://bit.ly/4bQrHqP] Key Topics: - Andy's journey from family restaurants to becoming a tech leader in multifamily marketing - The power of data and AI to eliminate guesswork in leasing - Why conversion-focused websites are a game-changer - How traditional industries are transitioning into digital and AI landscapes - The crucial role of trustworthy data in marketing decisions - Emerging trends: AI, GEO targeting, and the real impact on multifamily - Practical lessons on adapting to technological disruption - Skills and mindset for success in an age of AI and rapid change Chapters 00:00 Founder's Journey: From Restaurants to Real Estate 04:46 The Evolution of PERQ: Marketing in Multifamily 08:50 Client Success Stories: The Impact of Effective Marketing 10:48 Understanding the Multifamily Market: Challenges and Opportunities 14:55 The Role of Data and AI in Marketing 18:48 Future Trends in Multifamily Marketing 23:03 Skills for Success in the Age of AI 26:48 Advice for the Next Generation of Marketers 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ [https://www.multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

57 - The Bold Shift: Why Disruptive Outsiders Fail & How Respect Drives Real PropTech Progress

Brendan Wallace https://www.linkedin.com/in/brendanfitzgeraldwallace/ [https://www.linkedin.com/in/brendanfitzgeraldwallace/] of Fifth Wall https://www.linkedin.com/company/fifth-wall-ventures/ [https://www.linkedin.com/company/fifth-wall-ventures/] shares insights on how technology is transforming the real estate industry, the challenges and opportunities in PropTech, and the future of multifamily and built world innovation. Chapters 00:00 Brendan Wallace's Journey into PropTech 03:53 Navigating the Challenges of PropTech Innovation 07:52 Success Stories in PropTech 12:06 Identifying Opportunities in PropTech 14:28 The Future of Multifamily and Built World 17:19 Reimagining Workforce in Real Estate 21:33 The Evolving Profile of PropTech Founders 24:22 Advice for Aspiring PropTech Entrepreneurs 25:50 Overhyped Trends in PropTech 27:27 Final Thoughts and Recommended Reading Founded by Brendan Wallace, Fifth Wall is the largest investment firm focused on technology for the built environment. The Firm is driving the growth of nearly 170 companies, backing category-defining PropTech leaders such as Opendoor, Procore, Blend, Hippo, and Bilt Rewards. It's supported by nearly 115 of the world's largest real estate owner-operators including CBRE, Hilton, Hines, Marriott, Public Storage, Related, and Starwood. Founded and headquartered in Los Angeles, Fifth Wall's other offices include New York City, San Francisco, and London. Visit https://www.fifthwall.com/ [https://www.fifthwall.com/] 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ [https://www.multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #FifthWall #PropTechPulse #Multifamily #PropTech #ConTech #MultifamilyInvestment

55 - The Surprising Profit Secret in Renters Insurance You're Ignoring

In this episode, Nicolas Lares https://www.linkedin.com/in/nicolas-lares-77a328169/ [https://www.linkedin.com/in/nicolas-lares-77a328169/] from Insur3Tech https://www.linkedin.com/company/insur3tech/ [https://www.linkedin.com/company/insur3tech/] shares his journey from tech to insurance innovation, revealing how alternative risk models and industry insights are transforming renter insurance. Discover how his solutions help multifamily portfolios unlock hidden margins, improve risk management, and adapt to industry challenges. Insur3Tech is an insurance platform that allows Property Managers and Owner-Operators in the Multifamily industry to participate in the underwriting profits of their renters insurance policies. We make this possible by creating a custom insurance company that Insur3Tech fully manages and operates for their residents — but our customers own entirely. Learn more at https://bit.ly/4bPEYhs [https://bit.ly/4bPEYhs] Chapters 00:00 The Journey Begins: From Athlete to InsurTech Innovator 05:53 Revolutionizing Insurance: A New Approach to Risk Management 10:50 Client-Centric Solutions: Real Stories of Impact 15:41 Understanding the Insurance Landscape: Education and Awareness 20:43 The Future of Property Management: Trends and Innovations 25:44 The Human Element: Balancing Technology and Personal Touch 30:49 Exciting Announcements: Expanding InsurTech's Reach 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ [https://www.multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

56 - The Future of Multifamily: Merging Human-Centered Design with AI and Spatial Tech

In this engaging interview, Rebecca Fanning https://www.linkedin.com/in/fanningrebecca/ [https://www.linkedin.com/in/fanningrebecca/] from Engrain shares insights on digital transformation in multifamily real estate, the evolution of interactive maps and pathfinding, and the importance of data quality and human-centered design. Discover how spatial intelligence and proactive data visualization are revolutionizing property management and decision-making. Chapters 00:00 Introduction to Rebecca and Engrain 02:54 Understanding Pathfinding and Interactive Mapping 03:57 The Need for Pathfinding in Multifamily Management 06:16 Proactive vs Reactive Management with Data 08:30 The Importance of Data Structure and Visualization 09:56 Using Maps to Tell Data Stories 10:57 Client Success Stories with Data Visualization 12:39 The Difference Between Data and Wisdom 15:02 The Impact of Spatial Interfaces on Decision Making 17:12 Recruitment and User Experience in Multifamily 18:56 Spatial Intelligence and AI in Multifamily 20:30 The Importance of Data Integrity 22:12 Visualizing Data for Better Decision Making 22:43 Aha Moments in the Multifamily Industry 25:23 Overhyped and Underrated Trends in PropTech 29:10 Advice and Insights from Rebecca 30:43 Upcoming Events and Industry Engagements 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ [https://multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts! #Multifamily #PropTechPulse ##DataAnalytics #AI #UXDesign #Innovation #MultifamilyTech #MultifamilyInnovation #proptech

054 - From Bartender to Tech Innovator: Maz Khan's Story

In this episode of PropTech Pulse, Maz Khan https://www.linkedin.com/in/mazrukh/ [https://www.linkedin.com/in/mazrukh/] shares his inspiring journey from working as a bartender during his master's studies to becoming a tech innovator in the telecom industry. He discusses the importance of building a passionate company, challenging the status quo in telecom advisory, and the critical role of details in real estate operations. Maz emphasizes the need for adaptability and human compassion in the rapidly evolving PropTech landscape, as well as the significance of maintaining a strong reputation. He envisions a future where telecom advisory services are more tech-forward and detail-oriented, and shares exciting upcoming innovations at Vitalis Smart Communities. Chapters 00:00 Maz Khan's Journey: From Bartender to Tech Innovator 04:25 Building a Passion-Driven Company 07:21 Client Insights: The Importance of Custom Solutions 10:17 Navigating Challenges in the Telecom Industry 11:44 The Shift Towards Bulk Internet Solutions 14:04 Attention to Detail: The Key to Success 15:42 Attracting Talent: Building a Strong Team 18:09 Essential Skills for the Future of PropTech 20:22 Lessons Learned: The Value of Reputation 22:22 Envisioning the Future of Telecom Advisory 24:07 Overhyped Trends in PropTech 24:56 Underrated Opportunities in Insurance and Liability 25:58 Upcoming Innovations at Vitalis Smart Communities 28:18 Advice for Founders: Stay Relentless 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com [http://www.multifamilymedianetwork.com/] to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!