Gratis podcast
Rattle & Pedal: B2B Marketing Podcast
Podcast door Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Deze podcast is gratis te beluisteren op alle podcastspelers en de Podimo-app zonder abonnement.
Alle afleveringen
406 afleveringenThe Antidote to Crappy Buyer Personas with Jim Kraus
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.
The post The Antidote to Crappy Buyer Personas with Jim Kraus [https://rattleandpedal.com/better-b2b-buyer-personas/] appeared first on Rattle and Pedal [https://rattleandpedal.com].
27 sep 2024 - 52 min
Who Should Be Your Firm’s Thought Leaders?
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.
The post Who Should Be Your Firm’s Thought Leaders? [https://rattleandpedal.com/criteria-best-thought-leaders/] appeared first on Rattle and Pedal [https://rattleandpedal.com].
13 sep 2024 - 1 h 1 min
Fortitude: The Key to Sustained Marketing Success
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.
The post Fortitude: The Key to Sustained Marketing Success [https://rattleandpedal.com/fortitude-the-key-to-sustained-marketing-success/] appeared first on Rattle and Pedal [https://rattleandpedal.com].
30 aug 2024 - 48 min
Fortitude: The Key to Sustained Marketing Success
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.
The post Fortitude: The Key to Sustained Marketing Success [https://rattleandpedal.com/fortitude-the-key-to-sustained-marketing-success/] appeared first on Rattle and Pedal [https://rattleandpedal.com].
30 aug 2024 - 48 min
Intellectual Capital: How to Make an Idea Truly Transformative
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.
The post Intellectual Capital: How to Make an Idea Truly Transformative [https://rattleandpedal.com/activating-ideas-transforming-thought-leadership/] appeared first on Rattle and Pedal [https://rattleandpedal.com].
09 aug 2024 - 52 min
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