ASP10: Built Between Two Cultures – Turning Heritage Into a Marketing Advantage

ASP10: Built Between Two Cultures – Turning Heritage Into a Marketing Advantage

Ude Rosales is the Founder of Digital Pulse Innovations, an Austin-based Hispanic marketing agency specializing in websites, SEO, paid advertising, and culturally authentic marketing strategies. Drawing on his experience growing up between Wisconsin and South Texas, he helps businesses build meaningful relationships with both English and Spanish-speaking audiences. Beyond agency leadership, Ude is passionate about mentorship, community engagement, and creating opportunities for the next generation of marketers. Through Digital Pulse Innovations, he continues the entrepreneurial legacy started by his family's print business while helping organizations grow through authentic, relationship-driven marketing.

ASP9: The Second Website Problem – Why DIY Sites Eventually Need Experts

Kelsey Gilbert-Kreiling is the Founder and CEO of Week of the Website, a Chicago-based agency that helps businesses launch strategic Squarespace websites through a unique one-week sprint process. With a background in fashion design, hospitality, and digital strategy, she has spent more than a decade helping organizations create websites that support growth, visibility, and customer engagement. In addition to leading Week of the Website, Kelsey is the creator of Eventually Ticketing, a Squarespace-native event ticketing platform. She is passionate about entrepreneurship, product development, AI-powered workflows, and building businesses that create space for both professional success and family life.

S&L9: Inside Drayage – The Hidden Engine of the Supply Chain

Paul Lascault is the CEO of Long Road Transportation, a transportation and drayage company serving customers throughout the Pacific Northwest. With extensive experience in freight movement, fleet operations, and supply chain management, Paul has built a reputation for operational excellence and customer-focused service. As a logistics leader, Paul believes success comes from combining strong relationships, disciplined operations, and a motivated team. His expertise spans transportation strategy, port logistics, equipment management, and navigating the complex challenges facing modern supply chains.

S&L8: Life Is What We Make It – TikTok Dad Building With Purpose

Randy Vlasic is the Founder and CEO of LIWMI Logistics, a freight brokerage focused on helping middle-market companies optimize transportation, improve visibility, and create better customer experiences. After building and successfully exiting his first logistics business, Randy launched LIWMI Logistics with a mission to create a company centered around relationships, purpose, and long-term impact. Beyond logistics, Randy is the host of the Life Is What We Make It podcast and an advocate for personal growth, leadership, and entrepreneurship. Through his content and social media presence, he shares lessons learned from business, family life, and overcoming personal challenges to help others build meaningful lives and careers.

ASP8: Marketing to Mexico: What Agencies Get Wrong And How to Win

Pietro Mina is the CEO of Uno Web Design, a Mexico-based digital marketing agency specializing in web design, SEO, and AI-powered visibility strategies. After teaching himself web development and marketing, Pietro built the agency from the ground up, serving clients across Mexico and the United States. Driven by a passion for entrepreneurship and human-centered business, Pietro has expanded beyond traditional web design into SEO, AI search optimization, and community-focused projects. Together with his wife, he is also developing Abordo Hub, a creative initiative designed to help artists, small businesses, and mission-driven organizations thrive in the digital age.