Retail OCD

What Makes A Store Worth The Trip: Retail Design & Customer Experience

51 min · Gisteren
aflevering What Makes A Store Worth The Trip: Retail Design & Customer Experience artwork

Beschrijving

What makes a store worth leave leaving home for? In this episode we talk with Tyler Winograd, Studio Director of Retail & Consumer Experiences at Gensler about how experience led design turns a store into a revenue driver. We get philosophical about what the hospitality industry already knows about consumer behavior that retail still misses. And we learn where brands should start when they decide to open that first physical store. Design choices make shoppers want to stay longer, spend more and come back often. Listen in to learn how!

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aflevering The Anti Amazon: How The Mall Street is building a multi-brand platform that puts brands first artwork

The Anti Amazon: How The Mall Street is building a multi-brand platform that puts brands first

Every brand that sells on Amazon knows the truth: the customer belongs to Amazon, not to you. The Mall Street was purpose built to change that forever. While Amazon quietly steals data to sell their own dupes, The Mall Street's platform has figured out how to deliver a revelation: the discovery power and prestige of a luxury multi-brand shopping destination, without asking brands to hand over their customer, their data, or the control of their own brand relationships. The Chief Growth and Chief Brand officers walk us through how The Mall Street went from Amazonian anger to a digital flagship mall, where every brand keeps its own front door, but share infrastructure, traffic, and operational economies of scale. Given retailers' forced march toward agentic commerce, we found this discussion especially fascinating. And timely. If you're a brand tired of renting space on platforms that treat you as inventory more than a partner (or an AI training tool) this episode is for you!

18 mei 202645 min