RevGenAI Podcast
Ajay Bam, CEO and co-founder of Vyrill, joins The RevGenAI Podcast to talk about what most brands still miss about video commerce. The core point: brands do not just need more video. They need to know which videos drive engagement, which videos drive revenue, and where those videos should show up in the buying journey. Ajay explains why TikTok Shop is changing shopper behavior, why platforms need serious moderation before video reaches a product page, and why one bad video can become a real business risk. We also get into Vyrill's work with video discovery, video reviews, UGC, and the difference between self-serve merchants and enterprise retail buyers. The last section is especially practical for any brand with hundreds or thousands of videos already sitting across social, ecommerce, and paid media. Ajay's advice is simple: before buying another tool or creating more content, define the KPI for every video and put the right video where the customer is actually buying. Guest: Ajay Bam, CEO & Co-founder of Vyrill Host: Meir Heimowitz, founder of RevGenAI
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