Adam Shifrin, Westwood One

Cody Welling, COX Media Group

We all like to talk about prioritizing clients' needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and assist buyers so that they know how to make smart advertising decisions.

Greg Leader, SiriusXM

Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from the radio world to the podcast world.

Adam Shifrin, Westwood One

Education, research, and creativity help Adam Shifrin bring new partners to Westwood One's sports properties.

Don Ricker, DR & Associates

Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

Larry Rosin, Edison Research

What can audience research tell us about the stature of sports radio in the audience's eyes? Larry Rosin has good news for sellers to take to clients!