Content First In The AI Era With Zara Carbonell

How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres

We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.”  • the origin story behind EWR and what a rebrand really costs  • podcast cadence as a growth strategy and a team alignment tool  • why interviews build relationships and distribution faster than solo shows  • what it can cost to buy a premium podcast appearance and when it pays off  • AI governance basics for regulated industries and privacy risk  • building an AI-first company with workflows, access and accountability  • longevity escape velocity and why medical knowledge is accelerating  • ESS60, mitochondria, oxidative stress and why users report focus plus sleep  Guest Contact Information:  Linkedin: linkedin.com/chrisburres [https://www.linkedin.com/in/chrisburres] Website: myvitalc.com [https://www.myvitalc.com/] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

How SEO Grew Up With Cameron LiButti

We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamentals stay critical • Why brand traffic and last-click attribution mislead decision makers • Cutting low-value traffic through pruning to drive more calls and leads • Agent harness basics using folders, instructions, APIs, and automation • Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys • Data privacy for regulated industries, self-hosted models, and AI governance policies Guest Contact Information:  Website: www.bidviewmarketing.com [https://www.bidviewmarketing.com/] LinkedIn: www.linkedin.com/cameron-libutti [https://www.linkedin.com/in/cameron-libutti-bb131a66/] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

Content First In The AI Era With Zara Carbonell

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention.  • AI as a tool that frees humans from repetitive marketing ops  • The creative side and analytical side of marketing and where AI fits  • Why in-person connection and “less curated” content feels more real  • The growing trust problem with synthetic media and fake virality  • Personal branding as unavoidable for employees and businesses  • Using AI to analyze your posts for patterns in engagement and reshares  • Studying influencer content with AI to learn timing, structure, and hooks  • Helping traditional businesses see the revenue upside of social media  Guest Contact Information:  instagram.com/thesocialstartup.co [https://www.instagram.com/thesocialstartup.co] facebook.com/TheSocialStartup.Co [https://www.facebook.com/TheSocialStartup.Co] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

Agentic AI For Marketers With Sebastian Chedal

We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work.  • tiering AI use from assistance to automation to full agents with memory and tools  • writing a clear job description with input, process, and output formats  • building an SEO research agent that generates briefs and scores novelty  • grounding agents with state, scripts, and tight context management to cut errors and token waste  • why models ignore guardrails and how system design fixes repeat failures  • plan mode tradeoffs and where to focus review time: planning, code, or tests  • orchestration patterns like dispatchers, specialist sub-agents, and clean bridges between systems  • security and scalability realities for enterprise-ready software built with agents  Guest Contact Information:  linkedin.com/sebastianchedal [https://www.linkedin.com/in/sebastianchedal] chedal.org [https://chedal.org] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]

How To Build An AI First Agency With Len Ward

We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change. • search behavior shifting as ChatGPT and other LLMs absorb intent • speed as the new moat for agencies and operators • why agency pricing based on headcount starts to fail • practical case studies like instant quoting and support automation • building a data room as the foundation for AI systems • using AI chatbots to capture real customer questions and drive content • data governance, privacy, and shadow AI risks inside companies • how we use ChatGPT, Gemini, Claude, and Perplexity differently • lead gen fading while brand building and microinfluencer content rise • YouTube Shorts as a visibility lever for LLM citations Guest Contact Information:  https://www.linkedin.com/in/lenward [https://www.linkedin.com/in/lenward] https://commexis.com/ [https://commexis.com/] More from EWR and Matthew: Leave us a review wherever you listen: Spotify [https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687], Apple Podcasts [https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420], or Amazon Podcast [https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2] Free SEO Consultation: www.ewrdigital.com/discovery-call [https://www.ewrdigital.com/discovery-call] With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast [https://www.youtube.com/@BestSEOPodcast] bestseopodcast.com [https://www.bestseopodcast.com/] bestseopodcast.buzzsprout.com [https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/] Follow us on: Facebook: @bestseopodcast [https://www.facebook.com/bestseopodcast]Instagram: @thebestseopodcast [https://www.instagram.com/thebestseopodcast/]Tiktok: @bestseopodcast [https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY]LinkedIn: @bestseopodcast [https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true] Connect With Matthew Bertram:  Website: www.matthewbertram.com [https://www.matthewbertram.com/] Instagram: @matt_bertram_live [https://www.instagram.com/matt_bertram_live/?hl=en] LinkedIn: @mattbertramlive [https://www.linkedin.com/in/mattbertramlive/] Powered by: ewrdigital.com [https://www.ewrdigital.com/] Support the show [https://www.buzzsprout.com/2019013/support]