Smarter Church Communications
Donât wait until December. In this episode, Zack Esgar shares a practical November checklist to help churches maximize Christmas outreach online. Youâll learn how to build a high-converting Christmas landing page, what keywords actually matter (hint: âcandlelight serviceâ beats âChristmas Eve serviceâ), how to use the Google Ad Grant, and how to run Facebook/Instagram ads that reach seekers with real storiesânot just promos. Weâll also cover how FAQs on your page improve discoverability in AI tools like ChatGPT and Perplexity. What youâll learn: * Build a Christmas landing page that answers visitor questions (times, kids, directions, what to wear) and converts * SEO that works: use âCandlelight Service + [City]â, update the year, add photos, and interlink posts * Google Ad Grant basics to capture high-intent searches * Social ads that perform: budgets, creative mix, storytelling, and frequency * Why to advertise before and after Christmas (not just Christmas Eve) * How FAQs help AI surface your church to people searching ânear meâ Resources mentioned: * SEO copy + Canva template: https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy [https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy] * Church Growth Calendar: https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit [https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit] Follow for weekly episodes that help churches communicate smarter: * YouTube: https://www.youtube.com/@SmarterChurchCommunications [https://www.youtube.com/@SmarterChurchCommunications] * Website: https://www.tentapps.com [https://www.tentapps.com] * Resources: https://tentapps.com/resources/ [https://tentapps.com/resources/] * Instagram: https://www.instagram.com/tentapps/ [https://www.instagram.com/tentapps/] * Facebook: https://www.facebook.com/tentapps [https://www.facebook.com/tentapps] Hosted by Zack Esgar. Produced by Tent Apps.
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