Ep 53: The Step-by-Step Process for Turning Client Work into Viral Content

Ep 57: The Head of Instagram for Business reveals how to *actually* Grow

In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram (@instagramforbusiness [https://www.instagram.com/instagramforbusiness/]). We talk about what it actually takes to win on Instagram today, from the biggest mistakes he sees creators and brands making, to the mindset shift every entrepreneur needs in order to succeed online. Thomas shares why speed and trust are the secret weapons for social teams, and how giving creators more creative freedom is a game-changer for growth. We also get into why reposting content isn’t lazy, it’s smart - and why “letting a post breathe” is one of the worst myths in the game. We break down real examples from brands like Duolingo, Ryanair, and even a donut shop in the UK that went viral by giving their staff the freedom to create content. Plus, Thomas shares overlooked tools like Instagram Close Friends, employee-generated content, and why most people are doing social media competitor research completely wrong. This episode is full of hot takes, behind-the-scenes insight from someone who works at Meta, and tons of actionable advice for anyone using Instagram to grow their business—whether you're a solo creator or running a team.

Ep 56: Pat Flynn - Why Most Creators Fail and How to Fix It

In today's episode, I sit down with Pat Flynn (@patflynn [https://www.instagram.com/patflynn/] 106k), an OG in the world of online entrepreneurship and podcasting, to talk about what it really takes to build a thriving audience and business. Pat shares his journey from being laid off as an architect to launching a massively successful online brand, breaking down the principles behind his bestselling book Superfans and his upcoming book Lean Learning. Click HERE [https://www.simonandschuster.com/books/Lean-Learning/Pat-Flynn/9781668027646] to pre-order Lean Learning, today! We dive into why super fans (not just followers) are the key to longterm business success, how to turn casual listeners into die hard supporters, and why most entrepreneurs get stuck consuming instead of doing. Pat also shares his game changing 111 strategy, his framework for focusing on the right information, and the exact steps he used to scale multiple YouTube and Instagram accounts to millions of followers. If you’ve ever struggled with staying focused, getting results from what you’re learning, or building a loyal community around your brand, this episode is for you. Plus, if you’re a Pokémon fan, we nerd out a little on that too. Get ready for a packed conversation with one of the smartest minds in digital business. Pat's other channels: Pat Flynn Youtube: https://www.youtube.com/@patflynn Pat Flynn Instagram: https://www.instagram.com/patflynn Pat Flynn TikTok: https://www.tiktok.com/@pat_flynn Deep Pocket Monster Youtube: https://www.youtube.com/@deeppocketmonster DPM Instagram: https://www.instagram.com/deeppocketmonsterofficial/ DPM TikTok: https://www.tiktok.com/@deeppocketmonster

Ep 55: Q&A: Why Your Social Media Engagement Dropped and How to Fix It

In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy. I also share my take on the future of live shopping on Instagram and how it could be a game changer for businesses, plus my step-by-step approach to starting an Instagram account from scratch — from optimizing your profile to building a content strategy that drives consistent growth. And before we dive into your questions, I’m also announcing a major shift for the podcast — we’ll be releasing fewer episodes, but we’re going all-in on securing the biggest names in the industry for high-value interviews. If you’ve ever struggled with declining views, figuring out the best way to organize your content, or just getting your Instagram strategy off the ground, this episode is packed with actionable insights to help you take your social media game to the next level.

Ep 54: A Simple Strategy to Add a New Revenue Stream to Your Business

In today's episode, we dive into the world of print on demand and how entrepreneurs can create and sell physical products without needing massive warehouses or upfront inventory costs. This episode is a little different from our usual focus on digital products, but it's an incredible opportunity for anyone looking to add an extra revenue stream to their online business. Our guest, Adrian Vonarx (@ecomlegendsacadem [https://www.instagram.com/ecomlegendsacademy/]y), is an expert in print on demand and walks us through the four essential steps to launching a successful business in this space. He breaks down how to choose a profitable niche, design products that resonate with your audience, set up a simple yet effective Shopify store, and market your products using social media and email marketing. We also cover how to validate product ideas, the best platforms for research, and the importance of an owned platform like an email list to build long-term success. Adrian shares actionable strategies for beginners, emphasizing that you don’t need a large audience to make this work. He also talks about the power of automation and how print on demand allows you to focus on sales-generating activities while outsourcing fulfillment. If you’ve ever thought about launching a merch line, selling apparel, or testing out a product idea without the risk of traditional inventory, this episode is for you.

Ep 53: The Step-by-Step Process for Turning Client Work into Viral Content

In today's episode, I dive into the journey of Ian Grant (@vermontdogtrainer [https://www.instagram.com/vermontdogtrainer/] 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are key to creating impactful content. We also explore how Ian built his online course, starting with a six-month beta program that evolved into his current three-month "Canines and Culture" program. He discusses the value of running launches, building community, and gathering feedback to continuously improve his offerings. Whether you’re a content creator, entrepreneur, or dog owner, this episode is packed with actionable tips for balancing life, growing a business, and creating meaningful connections through social media.