Embracing Ambiguity: knowing, not knowing and when to know!

Designing at scale with Catherine Hills

Designing at scale is about much more than simply hiring more people. This month we deconstructed the organisational challenges of enterprise-level design with Catherine Hills, Senior Manager – Experience Strategy, Customer Experience & Innovation Consulting at Publicis Sapient. Catherine is a hugely experienced design leader, coach and conference speaker. She has almost two decades of experience in technology, specialising in digital and software engineering, UX, CX, service and human-centred design. She also has close to a decade of experience in social research specialising in both commercial and academic roles and is an experienced lean and agile practitioner and design thinker. We discussed: - Leveraging design to drive business transformation - Harnessing the power of human-centred design in agile environments - Setting up for success with robust designops - Scaling UX and UI with robust design systems

An intro to Behavioural Design with Fiona Meighan

This month we chatted with Fiona Meighan, Chief Eco Innovation Officer at STREAT and Director of Innovation Practice at MAKE Studios about how behavioural design and human-centred design make a powerful combination. Fiona is an accomplished human centred designer, strategist and innovation leader. As a psychologist, Fiona is passionate about achieving positive outcomes through insight-led design. We talked about: • The fundamentals of behavioural design and how it can extend the power of human-centred design • How human cognition and unconscious processing influences our decision-making • Examples of key tools and frameworks to nudge helpful new behaviours • The ethics of behavioural design

Design Leadership Fundamentals with Megan Dell

This month we put the spotlight on design leadership with Megan Dell, Director of Design at 99designs. Over the past 10 years Megan has transitioned from accomplished UX practitioner to leading teams for household names like MYOB and REA Group. We chatted about her design journey and dived into topics such as: - The day-to-day tasks of team leadership - How to become ‘career-ready’ for a leadership role - Understanding if a leadership role is right for you, and if not, what next? - What makes a good design leader?

Diary studies and longitudinal research

In our first session of 2021 we welcomed back our good friend John Murphy, principal at Design4Use, Melbourne. We chatted in depth at diary studies and related longitudinal design research techniques, including: - When to use diary studies, and the type of insight they deliver - How to plan and execute successful longitudinal research - The ‘nuts and bolts’ of diary studies - Activities, duration, do’s and dont’s - Synthesising your research into actionable findings

Embracing Ambiguity: knowing, not knowing and when to know!

In the world of human-centred design we dive into projects without knowing the real problem. We spend time trying to make sense of things without knowing the answer. And by the way, if you KNOW the answer upfront, you're almost certainly wrong. We have to live in the problem space long enough to unpick it but without getting bogged down. How much time is enough? Sometimes we have to completely change tack while the project is in motion. How do we know when, and how? If we don’t know exactly where we are heading, how can we give our clients confidence that we’ll deliver? And what, exactly, will we be delivering? Staying on track and trusting the process can be immensely stressful. This month we talked about getting comfortable with the periods of ambiguity in our projects and how we embrace uncertainty head on. Joining us were: Julia Birks, Associate Director, Strategic Design, Isobar George Cockerill, Freelance User Experience Consultant