Season 1 Episode 4 Three Tiers and a Hanging Sign

Bonus Content - WIIFM, is it a Tattoo or a Radio Station? - a chat with client and prospect engagement wizard Cindy Zuelsdorf

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2440325/open_sms] Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships. Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conversations. Engagement doesn't end once the attendees leave your booth; Cindy emphasizes the significance of being authentic and proactive.  Join us for a lively discussion packed with practical advice on how to elevate your trade show presence. Whether you're looking to attract more visitors to your booth or cultivate lasting relationships   Don't miss out on more morsels like this,  subscribe to our podcast, share your thoughts after listening, or leave a review to join the conversation! TEXT  DREAM to +1 530 203-5703 for more on Cindy's Dream 100 methodology or  SEVEN to  +1 203-5703 for a free chapter from Cindy's book Seven Marketing Basics Support the show [https://www.buzzsprout.com/2440325/support]

Episode 5 - Have I Got Something Special Just for You

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2440325/open_sms] In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them.  We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf.  Support the show [https://www.buzzsprout.com/2440325/support]

Season 1 Episode 4 Three Tiers and a Hanging Sign

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2440325/open_sms] Getting to the point Chapter two of Trade Show Tidbits focuses on messaging Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you.  We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your booth or stand.  Support the show [https://www.buzzsprout.com/2440325/support]

Bonus Content: A Room with Many Doors - a conversation with brand expert Carol Phillips

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2440325/open_sms] A Room with Many Doors  A conversation about your brand with Carol Phillips  Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, during, and after your next trade show.  Carol Phillips is the founder of Brand Amplitude and adjunct professor emeritus at the Mendoza College of Business at the University of Notre Dame. Support the show [https://www.buzzsprout.com/2440325/support]

Trade Show Tidbits Episode 3 Quick Start Guide - When and Where

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2440325/open_sms] In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days?  Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things after this episode.  Support the show [https://www.buzzsprout.com/2440325/support]