E9 - Diversify Your Dealership w/Jesse Rack

E9 - Diversify Your Dealership w/Jesse Rack

Sponsors: TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Netgain SEO – https://netgainseo.com [https://netgainseo.com] Precast Pads – https://precastpads.com [https://precastpads.com] Description: In this episode of Stop Blaming the Leads, Chris sits down with Jesse Rack to talk about what it really looks like to build more than just a generator business. Jesse is speaking at TSSG Field Tested Live in Chicago, and this conversation dives into how he is growing through generators, air conditioning, propane, customer relationships, and helping smaller dealers in his area improve their businesses. Chris and Jesse talk about why the strongest dealers are not just chasing the next lead. They are building brands around the customers they already have. That means cross-selling the right way, creating more value from existing relationships, building trust across multiple services, and thinking bigger than one transaction. This episode also covers how dealers can diversify without losing focus, why customer base matters more than most companies realize, and what smaller dealers need to do if they want to grow with better process, structure, and consistency. If you’re a generator dealer trying to build a stronger, more profitable business, this episode is for you. Stop blaming the leads and start building a business that creates more revenue from the customers who already trust you.

E8 - Turn Every Install Into 5 More Sales

Sponsors: TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Description: In this episode of Stop Blaming the Leads, Chris breaks down one of the most overlooked opportunities in the generator business: what you do after the customer signs. Most dealers treat the close like the finish line. The best know it's the starting line. When leads slow down, too many dealers chase cold, expensive marketing while the real money is sitting inside the customers they already closed. Every new customer isn't one sale, it's three to five, if you have the process to multiply them. Chris walks through how to turn one install into a referral engine: starting every relationship with a hand-written card and a gift, asking for reviews and referrals the right way, and building a real referral program with cash payouts and rules instead of one you just talk about. He also covers marking the territory with yard signs to trigger the Jones effect, and walking the neighborhood to introduce yourself without selling. It all comes back to the gumball theory: keep putting quarters in until the color you want drops. Referrals build a great business. Marketing alone will bleed you dry. Stop blaming the leads and start multiplying the customers you already have.

E7 - Grow Revenue When Leads Slow Down

Sponsors: Netgain SEO – https://netgainseo.com [https://netgainseo.com] Precast Pads – https://precastpads.com [https://precastpads.com] TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Description: In this episode of Stop Blaming the Leads, Chris breaks down one of the biggest revenue opportunities most generator dealers are overlooking: their service department. When install leads slow down, too many dealers sit around waiting for the phone to ring. But the best operators know there is already revenue sitting inside the business. Existing customers, maintenance plans, monitoring, batteries, repairs, upgrades, and declined estimates are all opportunities if the right process is in place. Chris walks through how dealers can stop treating service like a transaction and start building it into a real revenue engine. This episode covers why your customer list is a gold mine, why monthly service plans create better stability, how to sell trust and peace of mind instead of oil changes, and why monitoring should be part of every dealer’s service strategy. If lead flow is slower right now, this episode is for you. Stop waiting for more leads and start working the revenue you already have. Stop blaming the leads and start building revenue through service.

E6 - Sell More Units with Payment Options

Sponsors: Netgain SEO – https://netgainseo.com [https://netgainseo.com] Precast Pads – https://precastpads.com [https://precastpads.com] TSSG Field Tested Live – https://tssgcoaching.com [https://tssgcoaching.com] Description: In this episode of Stop Blaming the Leads, Chris breaks down one of the biggest missed opportunities in generator sales: payment options. Too many dealers are still presenting one big number, watching the customer hesitate, and then blaming price, the lead, or the market. The reality is that most customers don’t need a cheaper option. They need a clearer way to make the decision. Chris shares his personal experience with payments, where they helped him win more deals, where he struggled with them early on, and how dealers should be using payment options throughout the entire sales process. This episode covers how to introduce payments before the appointment, how to present them during the in-home consultation, and how to use them after the appointment when the customer doesn’t say yes right away. If you’re selling generators and not making payment options a consistent part of your process, this episode is for you. Stop blaming the leads and start helping customers find a way to say yes.

E5 - Close More Deals at the Table

Sponsored by TSSG (tssgcoaching.com [http://tssgcoaching.com]) and NetGain (netgainseo.com [http://netgainseo.com]) Average close rates are dropping across the generator industry, and most dealers are blaming the leads. In this episode of Stop Blaming the Leads, Chris Stilwell breaks down the real reason your sales team isn't closing in the home, and it has nothing to do with the customer. After winning the Generac Compass Award and building TSSG into a coaching company that works with 150+ residential generator dealers nationwide, Chris has seen the same five mistakes kill deals over and over again. This episode lays them all out and shows you exactly how to fix them. You'll learn why "every appointment is different" is a lie your team tells itself, the non-negotiable tools every rep should walk in with, and how to take control of the in-home consultation in the first five minutes. Chris breaks down the questions that replace info-dumping and actually close deals, why verbal-only presentations are costing you money, and the payment conversation you're avoiding, along with what it's costing you every month you keep avoiding it. Stop blaming the leads. Fix what's happening in the home. Connect with TSSG: 🌐 tssgcoaching.com [http://tssgcoaching.com] 📩 Work with us on sales process, service systems, and revenue growth for your generator dealership. This episode is sponsored by TSSG, the industry's leading coaching company helping residential generator dealers build proven sales processes, service systems, and the operational structure needed to close more deals and drive more revenue. Learn more at tssgcoaching.com [http://tssgcoaching.com]. This episode is also sponsored by NetGain, the SEO and digital marketing partner trusted by home service businesses to generate real, qualified leads through search rankings that actually convert. Learn more at netgainseo.com [http://netgainseo.com].