MBA Business Development: Marketing Strategy and Customer Insights | VU FEBA

MBA Business Development: Marketing Strategy and Customer Insights | VU FEBA

In this VU FEBA Studio episode, Assoc. Prof. Dr. Indrė Pikturnienė, Head of the Strategic Marketing Module in the MBA Business Development programme, discusses strategic marketing as a long-term business growth tool — not only advertising, social media or communication.The conversation explores customer insights, value creation, AI, data, creativity and how marketing decisions can create measurable business impact.Learn more about the MBA Business Development programme:ENG: https://www.evaf.vu.lt/en/admissions/mba-business-developmentLT: https://www.evaf.vu.lt/stojantiesiems/mba-verslo-vystymas 00:00 – Why knowing your customers matters01:03 – Introduction to the Strategic Marketing Module02:34 – Why marketing is more than communication06:29 – Customer behaviour and better business decisions10:49 – AI, data, creativity and strategic thinking12:22 – From theory to real business decisions14:39 – Bringing structure to uncertainty This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vuevaf.substack.com [https://vuevaf.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

MBA Business Development: Understanding People, Teams and Culture | VU FEBA

Why is organizational behavior essential for business leaders?In this conversation, Prof. Dr. Rasa Paulienė, Head of the Organizational Behavior Module in the MBA Business Development programme at Vilnius University Faculty of Economics and Business Administration, explains why leadership is not only about managing tasks, strategies or processes, but also about understanding people, teams and culture.The discussion explores how leaders can better understand motivation, individual differences, team dynamics, conflict, communication and organizational culture. Prof. Dr. Paulienė also shares why managers should look beyond what people do and understand why they do it — and how this understanding can help create stronger teams and better business results.Learn more about the MBA Business Development programme:EN: https://www.evaf.vu.lt/en/admissions/mba-business-developmentLT: https://www.evaf.vu.lt/stojantiesiems/mba-verslo-vystymas-500:00 – Why leaders need to understand people01:05 – Introduction: Organizational Behavior Module at VU FEBA01:42 – What is organizational behavior?02:12 – Why organizational behavior matters for business leaders02:53 – What happens when leaders ignore motivation, culture and team dynamics03:47 – Understanding why people behave the way they do05:01 – Building trust, communication and effective teams06:17 – Why leaders should not avoid conflict06:49 – How leadership shapes organizational culture07:43 – Communication, empathy and decision-making in times of change09:13 – Connecting theory with real managerial decisions10:24 – What students should be able to do differently after the module11:06 – Closing thoughts and where to learn more This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vuevaf.substack.com [https://vuevaf.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

MBA Business Development: From Insight to Business Impact | VU FEBA

What does it take to move from professional experience to broader leadership impact?In this conversation, Prof. Dr. Jelena Stankevičienė, Head of the MBA Business Development programme at Vilnius University Faculty of Economics and Business Administration, introduces the newly launched MBA programme designed for mid-level professionals, team leaders and specialists preparing for the next stage of their leadership careers.The discussion covers the programme’s purpose, target audience, core study areas and the value of learning together with peers from different industries. Prof. Dr. Stankevičienė also explains why finance is a key language of business and why strategic, financial and managerial capabilities are essential for future business leaders.Learn more about the MBA Business Development programme:EN: https://www.evaf.vu.lt/en/admissions/mba-business-developmentLT: https://www.evaf.vu.lt/stojantiesiems/mba-verslo-vystymas-500:00 – Why leaders need peers and real-world experience01:29 – Introduction: MBA Business Development at VU FEBA01:58 – What is the MBA Business Development programme?02:36 – Why is this programme relevant for today’s business leaders?03:50 – From insight to business impact: what does it mean?04:48 – Who is this MBA programme designed for?06:44 – Why experience alone may no longer be enough08:50 – Core study areas: strategy, finance, organisational behaviour, marketing and transformation12:03 – Why finance is the language of business and management13:48 – Closing thoughts: the next step in leadership and business growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vuevaf.substack.com [https://vuevaf.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

🎙 Iš Studijos Saulėtekio 9 | Signalai Ep. 8 | Ką Platonas galvotų apie soc. tinklus? | V. Bartninkas

🔔 Prenumeruokite mūsų Substack kanalą: https://substack.com/@vuevaf🎧 Prenumeruokite mūsų YouTube kanalą: / @vilniusuniversityfeba [https://www.youtube.com/@vilniusuniversityfeba]Šio epizodo svečias – filosofas Vilius Bartninkas.Pokalbyje kalbame apie demokratiją, krizę, populizmą, Europą, socialinius tinklus, švietimą ir pasitikėjimą. Vilius kviečia į šiandienos klausimus žiūrėti ne tik per naujienų ar rinkimų ciklą, bet ir per šimtmečių bei tūkstantmečių perspektyvą.Ar populizmas yra demokratijos krizė, ar natūrali jos dalis? Kodėl socialiniai tinklai nėra savaiminis sprendimas? Ką reiškia būti europiečiu? Ir kodėl pasitikėjimas prasideda ne nuo institucijų, o nuo mūsų pačių?„Signalai“ – Vilniaus universiteto Ekonomikos ir verslo administravimo fakulteto tinklalaidė, kurioje akademinės įžvalgos susitinka su aktualijomis. Vedėjai Živilė Simonaitytė-Vasiliauskienė ir Arūnas Dulkys analizuoja svarbiausius šio laiko signalus.00:00 – Intro: demokratija, populizmas ir Europa04:40 – Ar demokratija išgyvena krizę?08:15 – Populizmas ir demokratijos kasdienybė17:38 – Socialiniai tinklai ir viešoji erdvė32:31 – Platonas, švietimas ir valstybės stabilumas39:46 – Europa kaip tikėjimo dalykas46:02 – Biurokratija ir kokybiškos struktūros54:16 – Lietuva: Rytų Europa ar Šiaurės šalis?01:00:17 – Pasitikėjimas institucijomis Lietuvoje01:06:25 – Kodėl bijome suklysti?01:14:15 – Vertybės organizacijose01:25:30 – Pabaiga This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vuevaf.substack.com [https://vuevaf.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Inside the Research | Why Do People Become Toxic Online? Insights by Dr. Jan Breitsohl

Inside the Research is a podcast series by the Faculty of Economics and Business Administration at Vilnius University, where we explore research shaping today’s world.In this episode, we talk to Dr. Jan Breitsohl (University of Glasgow) about cyberbullying, online communities, and digital behavior.We explore why online interactions often turn toxic, how digital communication affects empathy, the role of brands and platforms, and whether current solutions like AI moderation actually work.00:00 – Why online interactions turn toxic02:01 – From complaints to aggression06:48 – Trolls, rivalries, and online communities12:21 – Should brands intervene?16:45 – Why AI moderation falls short🔔 Subscribe to our Substack: https://vuevaf.substack.com/🎧 Subscribe to our YouTube channel: https://www.youtube.com/@vilniusuniversityfeba This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vuevaf.substack.com [https://vuevaf.substack.com?utm_medium=podcast&utm_campaign=CTA_1]