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How to start using stories in your company

How focused do you feel right now on the next steps to take in your business storytelling journey? It can feel overwhelming to know where to start from with creating a company culture based on business storytelling which is why in this episode, I invite you to take the first steps towards business storytelling. You can choose to follow them all or only take some of them but do let me know what you decide.  Here are some of the topics discussed in this episode:  * Start small [2:15] * Add this sentence to your calendar [3:32] * You don’t need to be miserable at work [5:23] * Communicate with your colleagues [6:08] * Learn more about storytelling [6:48] * Give me a call [7:32] Key resources mentioned in this episode:  LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/ [https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/]   If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua [https://twitter.com/Kabutakapua]  Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ [https://kabutakapua.com/powerful-beyond-measure/]  Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond [https://subscribepage.com/powerfulbeyond]  Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245 [https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245]

How to use storytelling to communicate with external audiences

How does your organisation communicate to its customers, talent and external stakeholders? The most effective way is to present them with a story. In this episode, I talk about how to use storytelling to communicate with external audiences. You will learn who the most neglected storytellers are why telling the story is half the job. The other half is done internally.  Here are some of the topics discussed in this episode:  * Why you need a strategy to share stories to your external audience [1:36] * The two types of objectives you need to focus on [2:18]  * Why you need a clear message to share your story [4:39] * Call to actions and movement-based brands [6:23] * Storytelling is about action, not perfection, it’s about connection [10:40] * Why Storytelling Works [14:10] Key resources mentioned in this episode:  LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/ [https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/]   If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua [https://twitter.com/Kabutakapua]  Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ [https://kabutakapua.com/powerful-beyond-measure/]  Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond [https://subscribepage.com/powerfulbeyond]  Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245 [https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245]

How to communicate purpose and values through stories

Purpose is a word thrown around in the corporate world so often that it is starting to lose its meaning. And once something becomes a buzzword, it becomes much more difficult to translate it into tangible stories. In this episode, I talk about how you can communicate purpose and values through storytelling. You will learn the importance of values and purpose in an organization and why it is important to communicate them.  Other topics discussed in this episode:  * How purpose has become a Buzzword [1:28] * What purpose really means [2:05] * Reasons why your company should care about purpose [4:05] * The difference between your WHY and HOW [5:15] * Why you need to remind your employees of the company values [8:26] * How to communicate purpose and values [10:24] * Storytelling is about being vulnerable [11:47] * How to source for stories [13:45] * How to tell effective stories [16:40] * Why your leader needs to be coached in storytelling [18:25] * How to achieving excellence [21:35] Key resources mentioned in this episode:  LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/ [https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/]   If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua [https://twitter.com/Kabutakapua]  Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ [https://kabutakapua.com/powerful-beyond-measure/]  Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond [https://subscribepage.com/powerfulbeyond]  Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245 [https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245]

How to be your company's storyteller

Who is the leader in your organisation? Surely, they are the decision-makers. But in case you haven’t noticed, everyone who has a voice is a leader. And leaders tell stories: to influence, to inspire, to explain, to attract and retain. In this episode, I share with you how you can become your company storyteller even if you don’t feel like you have the right skills or level of influence.  Some of the topics I talk about in this podcast are:  * Why everyone is a storyteller [02:25] * How to enroll into my course on to shape engaging stories [03:35] * Why people find it hard to tell their own stories [04:07] * Why everyone is a leader and can make change happen [05:22] * Key qualities of a leader [06:38] * How to shape your message for your audience [10:54] * Homework: Questions to help you become your company storyteller [12:15] Key resources mentioned in this episode:  LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/ [https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/]   If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua [https://twitter.com/Kabutakapua]  Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ [https://kabutakapua.com/powerful-beyond-measure/]  Learn and practice storytelling to change the world summer course: helping communication people write more compelling stories so that they are inspired, inspiring and can honor the people behind those stories. Join the waitlist here: https://www.subscribepage.com/storytellingcourse [https://www.subscribepage.com/storytellingcourse]   Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond [https://subscribepage.com/powerfulbeyond]  Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245 [https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245]

What business storytelling is really about

If you Google “business storytelling”, you will find that it’s about how you tell the story. But that’s only half the truth. While it is true that people will only listen and get influenced by your story if you have learned the right techniques, storytelling is more than about telling the story. The missing piece of business storytelling is the art of listening. In this episode, I will share with you what business storytelling is really about and how you can create a listening culture in your organization. Here are some of the topics discussed in this episode:   * What business storytelling is really about [02:20] * Findings from my white paper on how business storytelling improves employee engagement [03:39] * The missing piece in business storytelling [05:30] * What comes next after the story? [07:10] * How a story is constructed [09:19] * How to master the art of listening [10:20] * How to use storytelling to attract talent [14:11] * How to set up a listening session for your team [14:54] * The different ways of listening [18:08] Key resources mentioned in this episode:  LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/ [https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/]   If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua [https://twitter.com/Kabutakapua]  Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ [https://kabutakapua.com/powerful-beyond-measure/]  If you want to master the art of listening is not sufficient to simply stop talking. Listening is about facial expressions, body language, it is about what’s not said with words. Despite being more prone to listening than speaking, I had to improve my listening skills throughout my career. [https://kabutakapua.com/work-with-me/] Today I’m sharing some of that knowledge in a list of 11 ways to master the art of listening. Read the 11 Ways to Master the Art of Listening: https://kabutakapua.com/2020/02/24/11-ways-to-master-the-art-of-listening/ [https://kabutakapua.com/2020/02/24/11-ways-to-master-the-art-of-listening/]  Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond [https://subscribepage.com/powerfulbeyond]  Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245 [https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245]