The Aha! Moment

The psychology of impulse donations at checkout

18 min · 17 nov 2025
aflevering The psychology of impulse donations at checkout artwork

Beschrijving

You're at the checkout, and that familiar prompt appears: "Would you like to round up to the nearest dollar for charity?" Most of us have faced this moment—but what actually drives that split-second decision? In this episode, host David Hermanovitch sits down with Lauren Dula, Associate Professor at Binghamton University's College of Community and Public Affairs, to explore the surprising world of impulse charitable giving. Lauren's research reveals that checkout donors aren't just smaller versions of traditional philanthropists—they're completely different. Discover what sparks these micro-donations, who's most likely to give, and what this means for the future of charitable fundraising. Whether you're a shopper, a nonprofit professional, or simply curious about human behavior, this conversation will change how you think about that next checkout prompt.

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aflevering The psychology of impulse donations at checkout artwork

The psychology of impulse donations at checkout

You're at the checkout, and that familiar prompt appears: "Would you like to round up to the nearest dollar for charity?" Most of us have faced this moment—but what actually drives that split-second decision? In this episode, host David Hermanovitch sits down with Lauren Dula, Associate Professor at Binghamton University's College of Community and Public Affairs, to explore the surprising world of impulse charitable giving. Lauren's research reveals that checkout donors aren't just smaller versions of traditional philanthropists—they're completely different. Discover what sparks these micro-donations, who's most likely to give, and what this means for the future of charitable fundraising. Whether you're a shopper, a nonprofit professional, or simply curious about human behavior, this conversation will change how you think about that next checkout prompt.

17 nov 202518 min