The Big Vin Theory

Larry Lockshin - Emeritus Professor

56 min · 7 okt 2023
aflevering Larry Lockshin - Emeritus Professor artwork

Beschrijving

We chat to Larry Lockshin about his research on wine marketing. What are the most effective ways to market wines? Are regional bodies effective? What about competitions and awards? How should we promote sustainability? And more...

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Ronald Wortel

Ronald and I chat about what we think we put as answers in this year's practical exam (bear in mind we can only tell you what we remember), and then go through the exam discussing our answers and approach to each wine, as well as some tips we found helpful when preparing for it. After that, Ronald discusses his experiences of the Middle East and The Netherlands, comparing their stances on alcohol consumption. And more... Ronald is a wine writer and educator. After a diverse career (ranging from training hospitality staff to managing a professional theatre group) he came to wine around 20 years ago. He now spends his time as editor and columnist at the Dutch wine magazine Perswijn (@perswijn) and as lead tutor for the WSET Diploma programme at The Wine School NZ (@wineschoolnz), next to teaching for various other wine schools. He gets to travel to wine regions all around the world as part of the job and has a special love for Sherry and Port, as well as for all things sparkling and German Riesling. Oh, and he is currently on Stage 3 of the Master of Wine programme.

5 okt 20251 h 8 min