The Brand Activism Podcast
Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka. Host: Christian Budtz Short cuts: 04:15 The cultural connection between Finland and vodka 06:00 The story of Koskenkorva Vodka 12:00 The 'Drink Sustainably' brand platform 17:30 Unpacking the impact of regenerative farming 21:30 How to make sustainability entertaining 24:30 From brand idea to real business transformation 30:45 Tracking impact 33:00 The path to commercial sustainability 36:00 The future role for marketing, innovation and brands
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