The Business Edge

Marketing Is NOT What You Think — This Is Why Your Business Isn’t Growing

8 min · 1 jun 2026
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aflevering The Business Math That Tricks Most Owners artwork

The Business Math That Tricks Most Owners

Most business owners think they understand profit… until the math proves otherwise. In this video, I break down a few business math scenarios that surprise a lot of contractors, home service business owners, and entrepreneurs. We’ll talk about why more customers does not always mean more profit, why doubling your money on ads may still be a loss, and how small changes in pricing, margins, and close rate can completely change your business. If you run an HVAC company, plumbing company, electrical company, or any home service business, this is the kind of math you need to understand before you chase more leads, spend more money on marketing, or lower your prices out of fear. Business growth is not just about selling more. It is about knowing your numbers, protecting your profit, and making decisions based on math instead of emotion. Watch the full video and see if you are looking at your business numbers the right way. 📘 Check out The Profit Playbook by Michael James Johnson on Amazon 💬 Interested in business coaching or Profit Academy? Comment below or send me a message.

4 jun 202613 min