041 | Turning Marketing Spend Into Patient Volume w/ theChiroConsultant

041 | Turning Marketing Spend Into Patient Volume w/ theChiroConsultant

Most chiropractors are scared to spend money on marketing — and the reason usually comes down to a bad experience, not bad math. In this episode, we're joined by Dylan Marchese and Trevor Johnson of The Chiro Consultant to break down why so many clinics get burned by agencies, and what separates the practices that see 3–10x returns from the ones that quietly bleed money every month. They walk through the four metrics that actually matter (lead volume, booking rate, show rate, and conversion), explain why cost-per-lead is a vanity metric that leads doctors to make bad decisions, and share real numbers on what a clinic should be spending — from an 8% starting point to the clinics investing 20%+ of gross revenue because the return justifies it. Dylan and Trevor also cover the shift away from Google-only search into AI platforms, Bing, and Apple Maps, and why relying on a single marketing channel is a risk most clinic owners don't realize they're taking. If you've ever looked at your marketing spend and thought "I feel like this should be working," this conversation will give you the data-driven framework to replace that feeling with actual answers. Connect with The Chiro Consultant: 🌐 The Chiro Consultant → https://www.thechiroconsultant.com/ [https://www.thechiroconsultant.com/] 📸 Follow on Instagram → https://www.instagram.com/thechiroconsultant/ [https://www.instagram.com/thechiroconsultant/] ---------------------------------------- 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com [https://alignwealth.scoreapp.com] 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp [http://www.instagram.com/scottcampbell.fp] 🌐 Learn more about Align Wealth → www.alignwealth.ca [http://www.alignwealth.ca]

040 | Stop Waiting for the Crash: How to Invest Through Uncertainty

Market crashes aren't a matter of if — they're a matter of when. In this episode, Chris and Scott break down why bear markets happen on average every six to seven years, why trying to time your way around them almost always backfires, and what missing just the 10 best days in the market can do to 20 years of returns. They cover the two levers you can actually control — portfolio design and investor mindset — and why a written financial plan is what keeps you in your seat when your portfolio is down 30%. If you've ever felt the urge to sell when things get scary, or you're sitting on cash waiting for "the big one," this episode is for you. 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com [https://alignwealth.scoreapp.com] 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp [http://www.instagram.com/scottcampbell.fp] 🌐 Learn more about Align Wealth → www.alignwealth.ca [http://www.alignwealth.ca]

039 | What 10 Years as a CFP Taught Me About You and Your Money

Scott hits a milestone this week — ten years as a Certified Financial Planner — and he and Chris use it as a chance to reflect on how financial planning has really changed over the past decade. They dig into why products were never the plan, how the industry shifted from advisors-as-gatekeepers to a world of direct access and AI tools, and why cash flow management remains the single most important conversation for any business owner. Scott also gets honest about what he thought "making it" meant at 29 versus what actually matters now: communication, empathy, and helping people cut through the noise. If you've ever felt informed but still disorganized about your money — or you've been quietly avoiding your finances altogether — this one unpacks why that happens and what changes once you finally sit down and look at the whole picture. 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com [https://alignwealth.scoreapp.com] 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp [http://www.instagram.com/scottcampbell.fp] 🌐 Learn more about Align Wealth → www.alignwealth.ca [http://www.alignwealth.ca]

038 | The Compound Effect of Real Financial Planning

What happens when you commit to financial planning the same way you'd commit to a personal trainer or regular chiropractic care? In this episode, Scott and Chris break down the compounding effect of ongoing financial advice — why the real value shows up over years, not in a single annual check-in. They walk through the research on advised vs. non-advised households (including some eye-opening stats on net worth, savings rates, and asset growth over time), the direct link between financial stress and your health, and the peace of mind that comes from having a real plan and a guide in your corner. If you've ever wondered whether working with a financial planner is actually worth it long term, this conversation makes the case clearly. 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com [https://alignwealth.scoreapp.com] 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp [http://www.instagram.com/scottcampbell.fp] 🌐 Learn more about Align Wealth → www.alignwealth.ca [http://www.alignwealth.ca]

037 | The $9,000 Myth: What CPP Really Costs You w/ Aravind Sithamparapillai

If you're an incorporated chiropractor, you've probably heard the pitch from your accountant: pay yourself dividends instead of salary and save roughly $9,000 a year by skipping CPP. But is that actually true? In this episode, Chris and Scott sit down with Aravind Sithamparapillai of Ironwood Wealth Management — a CFP who ranked first nationally on his exam and has done deeper work on Canada Pension Plan than just about anyone in the country — to pull apart the real math behind the salary vs. dividend decision. You'll learn why the true cost of "opting out" of CPP is closer to $5,000–$7,000 than $9,000 once you account for deductions, credits, integration, and the hidden clawback on benefits like the Canada Child Benefit. Aravind also makes the case for why CPP should be treated as a guaranteed, inflation-protected asset class of its own — not a tax — and why its after-tax return is a genuinely tough hurdle to beat, especially as you get older. This one does get technical, but if you own a professional corporation and make the salary-vs-dividend call every year (whether you realize it or not), it's worth the listen. The big takeaway: this is a decision you get to make annually, and getting your accountant and financial planner in the same room is how you make it well. — Guest: Aravind Sithamparapillai — CFP®, CIM®, MBA Financial Planner, Ironwood Wealth Management Group 📸 Instagram → https://www.instagram.com/aravind.sith.cfp/ [https://www.instagram.com/aravind.sith.cfp/] 💼 LinkedIn → https://www.linkedin.com/in/sithamparapillai/ [https://www.linkedin.com/in/sithamparapillai/] ✖️ X → https://x.com/AravindSitham [https://x.com/AravindSitham] ✍️ Substack → https://aravindsithamparapillai.substack.com/ [https://aravindsithamparapillai.substack.com/] Check out some other podcasts that Aravind was a guest! Is Anyone Doing Due Diligence? with Aravind Sithamparapillai | Rational Reminder 386 - https://www.youtube.com/watch?v=Uyux4pBv4sY [https://www.youtube.com/watch?v=Uyux4pBv4sY] Aravind Sithamparapillai: Financial Planning Tips from a CFP® Gold Medalist | TWB Podcast #36 - https://www.youtube.com/watch?v=Y8vgQoHzfEc [https://www.youtube.com/watch?v=Y8vgQoHzfEc] - 📊 Take the Financial Clarity Assessment → https://alignwealth.scoreapp.com [https://alignwealth.scoreapp.com] 📸 Follow Scott Campbell on Instagram → www.instagram.com/scottcampbell.fp [http://www.instagram.com/scottcampbell.fp] 🌐 Learn more about Align Wealth → www.alignwealth.ca [http://www.alignwealth.ca]