Personal Injury Marketing That Wins - Part 1

Personal Injury Marketing That Wins - Part 1

Episode 49 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews his longtime friend Clarke Speaks, a personal injury and workers’ compensation lawyer serving North and South Carolina with offices in Wilmington and Charlotte. Clarke describes how, before working with Keith in 2021, his firm had a strong client-centered foundation and success with catastrophic cases but felt plateaued and overly dependent on TV and pay-per-click, with inconsistent agency support and poor Google Business Profile performance. He wanted a predictable, consistent client acquisition process to support major expansion and reduce vendor-driven strategy. Clarke explains why he trusted Keith’s expertise across traditional and digital marketing, including Keith’s training at MIT, and recounts how they “went down to the studs” to clarify the firm’s identity, uncover the firm’s “why,” and create a stronger brand/hero video and cohesive growth strategy across markets.Learn more on: https://lexgro.com/how-we-work/ [https://www.lexgro.com]Watch the episode on YouTube [https://youtu.be/TokjYiPZ2KM]

Inside a New PI Law Firm

Episode 48 Mike Streich joins Keith Dyer on the Circle of Trust Podcast to discuss his transition from defense attorney to plaintiff's lawyer, launching a new personal injury law firm, building referral relationships, competing in one of the country's toughest legal markets, and navigating the future of private equity in personal injury law. From startup challenges to branding, LinkedIn marketing, and long-term growth strategies, this episode is packed with practical advice for attorneys building modern law firms. To learn more, listen to the full episode of the Circle of Trust podcast on YouTube, Spotify, and Apple Podcasts!

Personal Injury Growth Through Authentic Branding

Episode 47 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Salt Lake City personal injury attorney Kurt London about his path into law and how he’s grown his multi-state practice. Kurt shares that his father is a judge and explains why he chose personal injury, including a motorcycle accident where he trusted an insurance adjuster, settled without a lawyer, and later needed back surgery. He walks through his early career with the Innocence Project and large Utah firms before opening his own firm about two and a half years ago, growing primarily through referrals, heavy networking, and frequent relationship-building events rather than big ad budgets. Kurt discusses a life-changing client case and advises lawyers to “always be branding,” especially authentically on platforms like LinkedIn. Visit us at: https://lexgro.com/ [https://lexgro.com/]

Personal Injury, Purpose, and Impact Litigation

Episode 46 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Oakland-based attorney Arthur Bryant about his path into public interest law and his 35-year tenure building Public Justice (formerly Trial Lawyers for Public Justice). He explains how he grew Public Justice from two people into a national organization with 43 staff, 23 lawyers, 2,700 members, and an $8 million budget, pursuing impact cases across civil rights, consumer, worker, environmental, and access-to-justice issues. Bryant also describes his Title IX athletics litigation, his shift back to private practice in 2020, launching his own firm, and navigating marketing while anticipating increased Title IX disputes tied to House v. NCAA and schools cutting teams.

Personal Injury Growth Through Relationships

Episode 45 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New Mexico personal injury attorney Damon Hudson, who practices statewide from Santa Fe and frequently works in Albuquerque. Damon shares how he “stumbled” into plaintiff work after disliking defense firms and the billable-hour model, and how representing injured people aligned with his values and led him to start his own firm. The conversation focuses on defining a lawyer’s “why,” prioritizing trust and client communication, and avoiding “factory” approaches that chase quick settlements. Damon explains his growth from about 20 cases to more than double in roughly 10 months, driven largely by networking, referrals, and LinkedIn video content. Visit LEXGRO: https://www.lexgro.com/ Visit Hudson Injury Law: https://www.hudsoninjurylaw.com/