Scaling PI Firms with Smarter Lead Gen

Personal Injury, Purpose, and Impact Litigation

Episode 46 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Oakland-based attorney Arthur Bryant about his path into public interest law and his 35-year tenure building Public Justice (formerly Trial Lawyers for Public Justice). He explains how he grew Public Justice from two people into a national organization with 43 staff, 23 lawyers, 2,700 members, and an $8 million budget, pursuing impact cases across civil rights, consumer, worker, environmental, and access-to-justice issues. Bryant also describes his Title IX athletics litigation, his shift back to private practice in 2020, launching his own firm, and navigating marketing while anticipating increased Title IX disputes tied to House v. NCAA and schools cutting teams.

Personal Injury Growth Through Relationships

Episode 45 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New Mexico personal injury attorney Damon Hudson, who practices statewide from Santa Fe and frequently works in Albuquerque. Damon shares how he “stumbled” into plaintiff work after disliking defense firms and the billable-hour model, and how representing injured people aligned with his values and led him to start his own firm. The conversation focuses on defining a lawyer’s “why,” prioritizing trust and client communication, and avoiding “factory” approaches that chase quick settlements. Damon explains his growth from about 20 cases to more than double in roughly 10 months, driven largely by networking, referrals, and LinkedIn video content. Visit LEXGRO: https://www.lexgro.com/ Visit Hudson Injury Law: https://www.hudsoninjurylaw.com/

PI Trial Animation and Case Visualization

Episode 44 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with David Yarr, founder and forensic animator at Top View Animation, about how forensic animations help personal injury and defense lawyers communicate accident and negligence events to juries and in mediations. David explains that his reconstructions are built from expert collaboration and evidence such as EDR data, police reports, and crash analysis, making the work science-based rather than speculative. He shares his background of immigrating from Iran, developing 3D animation skills, and entering forensic animation in 2013, before starting his own company in October 2023 after working at Momentum Engineering. David highlights a recent motorcycle case where an animation contributed to a major settlement and discusses marketing and growth ideas, including content, conferences, webinars, and outreach.

Engineering a Modern Injury Law Firm

Episode 43 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation. Lloyd explains how helping his cousin with brain cancer fight an insurance company for disability benefits shifted his career and led him to start his own firm around 2010 with a lifestyle-first plan focused on family. He describes later accelerating growth by implementing EOS with an outside implementer, expanding marketing through blogging, video, LinkedIn, SEO, social media, and community sponsorships, and leveraging tech to serve clients broadly through COVID.

Scaling PI Firms with Smarter Lead Gen

Episode 42 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms. Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buying 35,000–40,000 leads per month, and launching Sanguine in 2019 to rigorously vet and test solution providers for attorneys. They discuss rising cost-per-acquisition in many markets, the importance of diversifying marketing channels, and how poor intake systems can undermine lead performance and create misattribution. Anthony also highlights other vetted services Sanguine provides, including policy limit investigation, medical record retrieval, nearshore staffing, preventative health programs, and AI tools focused on intake efficiency, while emphasizing digital fundamentals like websites, PPC, SEO, and Google reviews.