The CMO Show with Kate Gunning

From Photographer to CMO: Paul D'Arcy's Journey in Marketing

36 min · 4 apr 2023
aflevering From Photographer to CMO: Paul D'Arcy's Journey in Marketing artwork

Beschrijving

In this episode of the CMO Show, Kate Gunning interviews Paul D'Arcy, the CMO of Miro, a virtual whiteboard workspace used by distributed teams for innovation-related work. Paul shares how Miro has grown to 50 million users and attracted 99% of the Fortune 100. He also discusses the challenges of marketing a new type of product and the importance of raising awareness and consideration.  Before joining Miro, Paul was the CMO of Indeed and talked about his journey and how he empowers his team to drive big results. The conversation touches on his background as a photographer and love for math, which intersects in his approach to marketing.

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aflevering Restoring the Wellness Industry: Insights from David Fossas, CMO of Restore Hyper Wellness artwork

Restoring the Wellness Industry: Insights from David Fossas, CMO of Restore Hyper Wellness

In this episode of the CMO Show with Kate Gunning, David Fossas, CMO of Restore Hyper Wellness, spills the tea on how his company became a wellness powerhouse during the pandemic. Fossas credits Restore's unique approach of offering a variety of wellness services under one roof for its success. With over 200 locations in the US and 60+ more on the horizon in 2023, Restore is dominating the wellness industry like a boss. Fossas spills the beans on how Restore built its retail experience by tapping into consumer needs, collaborating with the in-house team, and creating a convenient and effective experience. Plus, he shares how demand generation campaigns have kept customers coming back for more. He also spills the tea on the mainstreaming of wellness and how Restore is capitalizing on this trend. Oh, and did we mention he reveals his superpower? Don't miss out on this episode! Tune in to the CMO Show with David Fossas and get ready to slay your marketing game.

25 apr 202331 min