The Crafty Pint Podcast
“I don't see any ceiling for non-alc beer.” It’s fair to say there were plenty of skeptics when non-alcoholic beer first started to appear in earnest in the local beer scene. Yet, in the half-decade-plus since we ran a blind tasting featuring early entrants to the market, the sector has grown and grown. While some brands have come and gone, there’s a growing number of established brands and many other breweries for whom their non-alc range forms a significant part of their sales. What’s more, Bridge Road Brewers and, more recently, Heaps Normal have started putting non-alc beer on tap [https://craftypint.com/news/3981/tapping-into-non-alcs]. To assess where the market sits, where it could be heading, and why it’s come so far already, we pulled together a panel from different facets of the beer world. Molly Rose [https://craftypint.com/brewery/457/molly-rose-brewing] founder Nic Sandery is the brewer behind both Molly Rose and Hiatus non-alcs, Sam Bethune is a former brewer who’s now a technical sales specialist at Bintani [https://craftypint.com/business/581/bintani-australia], and former Fixation main man Tom Delmont brings a sales and brand perspective from his role at Hop Nation [https://craftypint.com/brewery/285/hop-nation], who produce a broad range of alcohol-free beers. We look at advances in technology, processes and ingredients, the dos and don’ts of non-alc brewing, take lessons from overseas, and attempt a spot of crystal ball-gazing. This week’s opening is a global affair with James recently landed in London amid a European heatwave that looks a lot like Australia in January – albeit without aircon... We discuss two venue openings in the Yarra Valley [https://craftypint.com/news/4111/the-beer-slingers-woori-yallock-tap-house] and the Sunshine Coast [https://craftypint.com/news/4112/10-toes-reach-for-the-loft], the relaunch of the Tasmanian Beer Trail [https://craftypint.com/news/4110/tasmanian-beer-trail-to-be-relaunched-by-the-iba], and our plans for a hiatus of sorts of our own. Throughout July, we’ll still be reviewing the week in beer on the show, but instead of featuring new longform interviews we’ll be running some of our favourites from the past two years. With James in the UK and our producer heading to the US soon – plus a major new project coming to a head – we didn’t want to risk breaking ourselves any more than we already do! Start of segments: * 0:00 – The Week On Crafty * 16:21 – Price Screen & Digital [https://craftypint.com/business/1505/price-screen-and-digital] * 17:26 – Non-Alc Panel Part 1 * 39:08 – Industry Insights With American Canning Machines [https://craftypint.com/business/1465/american-canning-machines] * 40:15 – Non-Alc Panel Part 2 To find out more about featuring on The Crafty Pint Podcast or otherwise partnering with The Crafty Pint, contact craig@craftypint.com.
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