The Curate Diaries

92% of consumers are trust influencers over traditional marketing. What does this mean for corporate marketing, and how should we adapt?

13 min · 7 sep 2022
aflevering 92% of consumers are trust influencers over traditional marketing. What does this mean for corporate marketing, and how should we adapt? artwork

Beschrijving

Hey friends, welcome to The CURATE Diaries™! In this week's episode, we're diving into some NUMBERS!📊 I'm a self-proclaimed numbers nerd and I'm excited to get into the data. What does this mean for companies & how we're marketing? How can adapt to this? Why are we so afraid of change, and innovation? Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: * Follow me, Lali, on LinkedIn here [//linkedin.com/in/lalimakhalima] & shoot me a message letting me know what your favourite part of this conversation was! * If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website [//lalimakhalima.co] before it's completed. Important sources: * The article referenced in this episode [https://www.questionpro.com/blog/consumers-trust-influencers-celebrities/]. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

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Alle afleveringen

11 afleveringen

aflevering This one unexpected thing is killing your personal brand artwork

This one unexpected thing is killing your personal brand

Ahh, welcome to The CURATE Diaries™! In this week's episode, we're chatting about the one thing that has the potential to kill your personal brand. No, not in a good way. The narrative in the online space, with regards to personal branding is very one-dimensional. Thought-leadership alone is not a strong enough personal brand foundation - you need to build on that. You need to take it further. If you'd like to read the blog post this episode is based on, click here [https://lalimakhalima.co/thought-leadership-is-going-to-kill-your-personal-brand/]. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: * Follow me, Lali, on LinkedIn here [//linkedin.com/in/lalimakhalima] & shoot me a message letting me know what your favourite part of this conversation was! * If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website [//lalimakhalima.co] before it's completed. Thank you for listening to The Curate Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🤎

28 sep 202210 min
aflevering Expanding your personal brand through SIMPLE content creation: Using one idea to create 7+ different pieces of content. artwork

Expanding your personal brand through SIMPLE content creation: Using one idea to create 7+ different pieces of content.

Ahh, welcome to The CURATE Diaries™! In this week's episode, we're diving into a stupidly simple content-repurposing. Creating content shouldn't drain you of all your creative energy, nor should it be difficult. Using this strategy, you'll be able to create 7+ pieces of content from one idea. This podcast episode was extrapolated from a thread I did on Twitter a while ago, and you can check it out here [https://twitter.com/lalimakhalima/status/1566695355336515585]. We cover topics like humanising your marketing strategy, instilling confidence in your employees & getting HIGHLY visible - alllll through personal branding, on a corporate-scale. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: * Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! * If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Thank you for listening to The Curate Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🤎

21 sep 202214 min
aflevering The BEST marketing investment companies can make. artwork

The BEST marketing investment companies can make.

Ahh, welcome to The CURATE Diaries™! In this week's episode, we're diving into the top three reasons why personal branding is the single-best investment a company can make. This podcast episode was extrapolated from a thread I did on Twitter a week ago, and you can check it out here [https://twitter.com/lalimakhalima/status/1564564226039054337]. We cover topics like humanising your marketing strategy, instilling confidence in your employees & getting HIGHLY visible - alllll through personal branding, on a corporate-scale. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: * Follow me, Lali, on LinkedIn here & shoot me a message letting me know what your favourite part of this conversation was! * If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website before it's completed. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🤎

14 sep 20229 min
aflevering 92% of consumers are trust influencers over traditional marketing. What does this mean for corporate marketing, and how should we adapt? artwork

92% of consumers are trust influencers over traditional marketing. What does this mean for corporate marketing, and how should we adapt?

Hey friends, welcome to The CURATE Diaries™! In this week's episode, we're diving into some NUMBERS!📊 I'm a self-proclaimed numbers nerd and I'm excited to get into the data. What does this mean for companies & how we're marketing? How can adapt to this? Why are we so afraid of change, and innovation? Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: * Follow me, Lali, on LinkedIn here [//linkedin.com/in/lalimakhalima] & shoot me a message letting me know what your favourite part of this conversation was! * If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website [//lalimakhalima.co] before it's completed. Important sources: * The article referenced in this episode [https://www.questionpro.com/blog/consumers-trust-influencers-celebrities/]. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

7 sep 202213 min
aflevering Everything you believed about personal branding is WRONG. artwork

Everything you believed about personal branding is WRONG.

Hey friends, welcome to The CURATE Diaries™! In this week's episode, we're diving into the myths and misconceptions relating to personal branding. A lot of the time, these ideas float around the digital space but I'm here to discuss them & tell you why they AREN'T true.  I'm excited, friends, and I KNOW you're going to *adore* this episode. This episode is going to give you a broad & holistic view of what personal branding is and what it ISN'T. Friends, I'm stoked to be back again this week & even more stoked to connect. As usual, the links you've been looking for: * Follow me, Lali, on LinkedIn here [//linkedin.com/in/lalimakhalima] & shoot me a message letting me know what your favourite part of this conversation was! * If you’d like to work with Lali Makhalima Co, send media inquiries or ask questions, have a sneak peek at our website [//lalimakhalima.co] before it's completed. Thank you for listening to The CURATE Diaries™, I’m your host - Lali Makhalima, and I’ll chat to you next week!🦋

31 aug 202215 min