The Current

Why Gen Z is obsessed with pretend shopping

12 min · Gisteren
aflevering Why Gen Z is obsessed with pretend shopping artwork

Beschrijving

There's a new trend that's taking social media by storm, Gen Z is "fake" shopping. They are called dopamine sites, and you can buy anything from a new phone, clothes, shoes, even order a pizza.  But what's the catch? They're not real. These sites are there to simulate the experience of shopping to scratch that itch. You can put in an order, and even track it coming to you without paying, or getting the actual product. We speak with Rhia Catapano, an Assistant Professor of Marketing at Rotman at the University of Toronto, with a focus on consumer behaviour and psychology.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de The Current community!

Probeer gratis

Probeer 30 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

4216 afleveringen