The Digital Commerce Daily

The Digital Commerce Daily — May 28, 2026

7 min · 28 mei 2026
aflevering The Digital Commerce Daily — May 28, 2026 artwork

Beschrijving

The Digital Commerce Daily — May 28, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Owlet deliberately reduced paid search spend and held sales steady — a rare real-world test of whether DTC brands are over-indexed on bottom-funnel search. • Alibaba is plugging its AI creative platform directly into Google's ad infrastructure — giving ecommerce sellers a new automated pipeline from product image to live Google display ad. • Liquid I.V. is using Amazon's in-house creative studio to rethink how a scaled DTC-turned-omnichannel brand builds ad formats designed natively for the world's largest product search engine. Fun fact: Shopify merchants collectively sell more on Black Friday than the entire GDP of Iceland — in a single day. In 2023, Shopify stores peaked at $4.2 million in sales per minute during the Black Friday rush, surpassing the previous record by over 20%. Hosted by Marco and Klara.

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Alle afleveringen

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aflevering The Digital Commerce Daily — June 01, 2026 artwork

The Digital Commerce Daily — June 01, 2026

The Digital Commerce Daily — June 01, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • AI shopping interfaces are becoming the new product discovery layer, and brands that don't optimise for them risk losing visibility the same way they once lost it to bad shelf placement. • Linqia is trying to transform influencer comment sections from brand sentiment signals into shoppable, trackable conversion touchpoints — which would fundamentally change how social commerce ROI is measured. • European venture capital is starting to take creator-led commerce seriously as a funding category, signalling that the influencer-to-ecommerce pipeline is maturing from a marketing tactic into an investable business model. Fun fact: Amazon's recommendation engine — the 'customers who bought this also bought' feature — is responsible for an estimated 35% of the company's total revenue, making it one of the most quietly profitable pieces of software ever built. That single algorithm generates more money annually than most Fortune 500 companies bring in altogether. Hosted by Marco and Klara.

1 jun 20267 min
aflevering The Digital Commerce Daily — May 31, 2026 artwork

The Digital Commerce Daily — May 31, 2026

The Digital Commerce Daily — May 31, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Amazon Publisher Services is giving publishers diagnostic tools to identify exactly which bid-request signals actually drive advertiser demand — a move that reshapes how ecommerce ad inventory gets valued. • Measurement platform Measured has launched an AI chat interface that lets performance marketers ask natural-language questions directly of their incrementality data — potentially democratising a discipline that has historically required data science resource. • Germany's Otto Group is reporting new financial results while doubling down on AI-powered operations and international marketplace expansion — signalling that Europe's second-largest ecommerce group is using AI investment as a structural competitive moat. Fun fact: Amazon's 'Buy Box' — the default purchase button on a product listing — is won by third-party sellers, not Amazon itself, roughly 82% of the time, meaning most clicks on Amazon's signature orange button are actually sending money to independent merchants. Yet most shoppers assume they're buying directly from Amazon. Hosted by Marco and Klara.

Gisteren7 min
aflevering The Digital Commerce Daily — May 30, 2026 artwork

The Digital Commerce Daily — May 30, 2026

The Digital Commerce Daily — May 30, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • American Eagle is cutting brand spend and doubling down on performance marketing mid-sales slump — a real-time case study in how fashion retailers are reprioritising digital commerce ROI under pressure. • DHL and USPS are joining forces on last-mile delivery in the US, reshaping the logistics options available to ecommerce merchants and potentially pressuring UPS and FedEx on cost. • Eric Steckling is running two bootstrapped DTC brands — beard trimmers under Brio and oral care under Ollie — from a single operator seat, offering a rare inside look at lean multi-brand ecommerce in 2026. Fun fact: Amazon's product listing images alone can account for a 30% swing in conversion rate — meaning a brand selling the exact same product at the exact same price can nearly double its sales just by upgrading its photos, with no changes to copy, price, or advertising spend. It's arguably the highest-ROI single action available on the platform, yet most third-party sellers still use manufacturer-supplied images. Hosted by Marco and Klara.

30 mei 20267 min
aflevering The Digital Commerce Daily — May 29, 2026 artwork

The Digital Commerce Daily — May 29, 2026

The Digital Commerce Daily — May 29, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Walmart Connect opening its retail media inventory to a second DSP signals a structural shift in how brands can access Walmart's shopper data outside the walled garden. • As tariff relief starts to materialise, the retailers best positioned to pass savings on to shoppers are those who absorbed costs on the balance sheet rather than pushing them to the price tag — and that list is shorter than you'd think. • New data showing one in five Spanish ecommerce sellers are already on TikTok Shop — before the platform even launches in Belgium, the Netherlands, Poland and Austria on June 15 — reveals just how fast social commerce penetration is accelerating across Europe. Fun fact: Shopify's checkout is so dominant that it now processes more transactions on Black Friday than the entire country of Germany conducts in a typical month of retail e-commerce. What makes it stranger: Shopify doesn't own a single product — it's pure infrastructure, yet it briefly surpassed Royal Bank of Canada to become the most valuable company on the Toronto Stock Exchange. Hosted by Marco and Klara.

29 mei 20267 min
aflevering The Digital Commerce Daily — May 28, 2026 artwork

The Digital Commerce Daily — May 28, 2026

The Digital Commerce Daily — May 28, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Owlet deliberately reduced paid search spend and held sales steady — a rare real-world test of whether DTC brands are over-indexed on bottom-funnel search. • Alibaba is plugging its AI creative platform directly into Google's ad infrastructure — giving ecommerce sellers a new automated pipeline from product image to live Google display ad. • Liquid I.V. is using Amazon's in-house creative studio to rethink how a scaled DTC-turned-omnichannel brand builds ad formats designed natively for the world's largest product search engine. Fun fact: Shopify merchants collectively sell more on Black Friday than the entire GDP of Iceland — in a single day. In 2023, Shopify stores peaked at $4.2 million in sales per minute during the Black Friday rush, surpassing the previous record by over 20%. Hosted by Marco and Klara.

28 mei 20267 min