The Facebook Ads Podcast

Episode 3- The Blue Ocean, Part 2

19 min · 24 jan 2023
aflevering Episode 3- The Blue Ocean, Part 2 artwork

Beschrijving

Welcome to The Facebook Ads Podcast. Hosted by Andrew Gay, together with his colleague Chris Tampke. In our 3rd episode we continue discussion around the blue ocean concept. Finding the ideal client or prospect is tough and time consuming. We break down how to find your ideal client in a simple way that can set you up for success within Facebook's or Meta's advertising platform.  Highlights Include:  How do I define my ideal client?  What questions should I be asking myself?  Top 10 profiling questions for Facebook Advertising. How do I position what I have to offer to my "ideal client?" What are some thought exercises I can do to help me tap into their perspective?

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Alle afleveringen

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aflevering A Look at The Technical Side artwork

A Look at The Technical Side

In our 4th episode we take a look at some technical aspects of Facebook's advertising options and what it could look like inside Facebook's, or Meta's advertising space. Facebook has very specific functionalities within it's advertising framework. This can be very confusing and overwhelming for someone trying to learn or gain efficiency in this area. There exist a number of choices available and concept optionality across a vast number of directions to take a specific ad on Facebook's platform.  Highlights include: Where do I look to get started or learn about Facebook's advertising offers What are some of the functionalities of the platform? How does some of this differ from other digital advertising options? How does some of this technical piece tie into the blue ocean concept we discussed in previous episodes?

24 jan 202319 min