Omslagafbeelding van de show The Kraft

The Kraft

Podcast door Emeka Okonkwo

Engels

Business

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Over The Kraft

Conversations with senior leaders on the mindsets, mental models, and systems behind how they work and lead, to help you grow stronger in your own craft. For questions, email me: thekraftwithemmy@gmail.com

Alle afleveringen

9 afleveringen

aflevering Product at Chowdeck: One of Nigeria’s fastest-growing delivery startups; local nuance, design leadership & the PM essentials | Precious Lamina (Head of Product, Chowdeck) artwork

Product at Chowdeck: One of Nigeria’s fastest-growing delivery startups; local nuance, design leadership & the PM essentials | Precious Lamina (Head of Product, Chowdeck)

Precious Lamina is Head of Product at Chowdeck, where she’s obsessed with protecting one simple promise: open the app, order your food, and get out of the way. In this episode, we get into how her team runs a three-sided marketplace on hour-by-hour data, filters customer requests to solve root problems instead of quick fixes, and knows when to kill a shiny new feature that isn’t working. Precious also shares the design culture behind Chowdeck’s brand, what they’ve learned launching in Ghana, her path from agency designer to product leader, and why early-career builders should stop chasing visibility and focus on actually learning the work.

19 nov 2025 - 1 h 7 min
aflevering Marketing that shifts behavior and the “secret sauce” myth; on experimentation at speed, idea triage, and career proofing | Ugo Iwuchukwu (Head of Marketing, Bamboo) artwork

Marketing that shifts behavior and the “secret sauce” myth; on experimentation at speed, idea triage, and career proofing | Ugo Iwuchukwu (Head of Marketing, Bamboo)

Ugo Iwuchukwu has spent over a decade shaping the growth stories of brands like Helium Health and Bamboo, helping startups evolve into trusted names through sharp strategy, relentless experimentation, and storytelling that converts. In this conversation, he opens up about building Bamboo’s marketing engine from scratch, why good ideas have short shelf lives, and how to decide when to persist or pivot. We also dive into what makes influencer marketing in Nigeria “a hot mess,” why the best marketers obsess over execution, and how to build the courage — and preparation — to challenge ideas in a culture that often discourages it.

29 okt 2025 - 54 min
aflevering Design with regard for users, standards that hold you accountable; on product sense, filtering noise, and finding your signature style | Oyeleye Ogunsanya (Design Lead, Risevest; Mentor, ADPList) artwork

Design with regard for users, standards that hold you accountable; on product sense, filtering noise, and finding your signature style | Oyeleye Ogunsanya (Design Lead, Risevest; Mentor, ADPList)

Oyeleye Ogunsanya (widely known as Leye Connect) is a multidisciplinary designer and Head of Design at Risevest, where he shapes how thousands experience one of Africa’s most trusted wealth-building platforms. In this conversation, he shares why the best designs are “love letters” to users, how honesty accelerates growth, and why detaching ego from your work is essential. We dive into the phases of growth for designers: tracing and muscle memory, developing a distinct design style, how to filter signal from noise in feedback, and why long-term progress requires patience, curiosity, and intellectual honesty.

17 sep 2025 - 1 h 2 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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