The Inner Athlete
India won the Thomas Cup in 2022. The current team just won a Thomas Cup bronze medal — seeded 8th, finishing in the top 4.And the players said they received almost no support. No recognition. No incentives.At the same time — two international badminton events in India have been cancelled. The Premier Badminton League is scrapped. And the sport that originated in this country is being ignored commercially.At Inner Athlete — we firmly believe badminton is India's second most promising sport after cricket. And it deserves far better.
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