The Innovation Factory

When is the best time to invest in innovation?

13 min · 23 feb 2023
aflevering When is the best time to invest in innovation? artwork

Beschrijving

Companies that want to succeed in today's fast-paced business world must be prepared to invest in innovation continuously. This investment requires patience, perseverance, and resources, but it can result in a sustainable competitive advantage. One very important question is when a company should invest in innovation? at what stage? In this episode I answer this question using the S-curve innovation lifecycle and go through several failure and success stories of investing in innovation at different stages and time.

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