Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

The new rules of product management with Tal Raviv (Riverside.fm)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing. 🔗 Links * Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/ [https://www.linkedin.com/in/talsraviv/] * Tal’s favorite product: https://1writerapp.com/ [https://1writerapp.com/] * Tal on Twitter: https://twitter.com/talraviv * Tal’s company: https://riverside.fm/ * 🚀Check out LaunchNotes: https://launchnotes.com * 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome * 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg * Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (10:22) - The idea that there is no "right way" to do product management (18:35) - Product isn't a role, it's a team (24:41) - Thoughts on PRDs (31:27) - Tal's favorite products

Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches. 🔗 Links * * Apri’s website: https://www.aprildunford.com/ [https://www.aprildunford.com/] * * April on LinkedIn: https://www.linkedin.com/in/aprildunford/ [https://www.linkedin.com/in/aprildunford/] * * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 * 🚀 Check out LaunchNotes: https://launchnotes.com * 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome * 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg * Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:53) - Product led vs. sales led (06:04) - Positioning vs. messaging vs. narrative (15:33) - How to tie small product changes into your positioning (22:04) - Expanding positioning to include more customers (26:04) - Measuring the effectiveness of positioning and messaging (36:58) - April's book about product positioning (42:21) - Identifying companies with great positioning (44:40) - Reinforcing positioning without reusing the exact same words (48:53) - When to create and share a positioning document

Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte. 🔗 Links * Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/ * 🚀Check out LaunchNotes: https://launchnotes.com * 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome * 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg * Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:34) - An overview of Airbyte's product team (08:44) - Bringing product managers closer to customers (16:00) - Operationalizing user interviews (27:09) - Prepping for user interviews (36:15) - Managing and organizing user feedback (40:50) - The impact of more customer conversations (47:30) - The ideal frequency of customer calls (50:03) - Finding the right customers to talk to

Product management lessons from Stripe, Meta, and Microsoft with Vivek Sharma

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products. 🔗 Links * Vivek on Twitter: https://twitter.com/pucknorris * Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/ [https://www.linkedin.com/in/vivsha/] * Vivek’s favorite product: https://chat.openai.com/chat * 🚀Check out LaunchNotes: https://launchnotes.com * 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome * 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg * Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:01) - The value of being a generalist and listening really well (11:09) - Working on the Revenue and Finance Automation Suite at Stripe (21:49) - 3 things that make Stripe unique in the way they build products (26:34) - How "Friction Logs" help improve the user experience at Stripe (35:03) - Vivek's favorite product

Product building methods that work with Sam McAfee (Startup Patterns)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups. 🔗 Links * Sam’s company: https://www.startuppatterns.com/ [https://www.startuppatterns.com/]  * Sam’s book: https://a.co/d/1kehttN [https://a.co/d/1kehttN]  * Continuous Discovery Habits: https://a.co/d/iPhopiY [https://a.co/d/iPhopiY] * Escaping the Build Trap: https://a.co/d/an3of1K [https://a.co/d/an3of1K] * Team Topologies: https://a.co/d/8771g1K [https://a.co/d/8771g1K]  * Everything in its place: https://a.co/d/8BAL0rU [https://a.co/d/8BAL0rU]  * Sam’s favorite product: https://merlin.allaboutbirds.org/ [https://merlin.allaboutbirds.org/]  * 🚀 Check out LaunchNotes: https://launchnotes.com * 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome * 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg * Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:14) - The early days of agile (22:12) - A "case study" startup Sam featured in his book (27:39) - Advice to product teams during a tech industry downturn (37:43) - Sam's book recommendations (44:34) - Sam's favorite product