The Project Failure That Changed Everything / Wes Towers

The Project Failure That Changed Everything / Wes Towers

A project he should have never taken became the painful lesson that reshaped his entire agency. Wes shares how taking on the wrong project taught him the power of niching down, why he moved away from serving “everyone,” and how focusing on builders, trades, and construction businesses helped him create better websites, stronger SEO strategies, and more measurable growth.In this episode of the Live Local Marketing Podcast, Billy sits down with Wes Towers, founder of Uplift 360, a digital agency helping builders and trades turn their construction brands into market leaders online.This conversation covers practical marketing, warm relationship-building, local SEO, brand positioning, podcasting as a networking tool, and why the best marketing often starts with understanding what makes a business different.Key topics covered:The painful project that helped Wes niche downWhy builders and trades need smarter websitesHow to create measurable online growthPractical SEO and local search strategyWhy warm marketing beats spammy outreachUsing podcasts to build business relationshipsHow to pull a unique brand story out of a “normal” trade businessFinding the white space in your marketNetworking tips that actually build trustWhy every website eventually needs an overhaulSearch Everywhere Optimization and AI-driven content strategyTimestamps / Chapters:00:00 Intro00:43 Meet Wes Towers and Uplift 36001:06 The project failure that became a business win02:25 Why Wes niched into builders and trades03:25 Short-term goals, long-term vision, and staying nimble05:13 Measuring growth through value created06:26 Building a growth-oriented team07:16 Cold outreach vs. warm marketing08:37 Why starting a podcast has been brilliant for business10:03 Marketing strategies Wes no longer relies on11:16 Meeting trades and construction clients on-site12:11 How to make a trade brand stand out13:06 Using dislikes and frustrations to find brand values14:41 Finding the white space in your market15:41 The best marketing advice Wes has received17:14 How to stand out at networking events18:53 Selling by understanding what people are buying20:17 Using CRM and relationship tracking21:39 How to connect with Wes Towers21:57 Websites, SEO, and Search Everywhere Optimization23:12 Final thoughtsConnect with Wes Towers:LinkedIn: https://www.linkedin.com/in/westowers/YouTube: https://www.youtube.com/@uplift_360/streamsWebsite: https://uplift360.com.au/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#WesTowers #ConstructionMarketing #LocalSEO #WarmMarketing #LiveLocalMarketing

The Loss That 10X’d His Business / Kevin ONeil

What happens when a landlord kicks you out, copies your business, and leaves you scrambling? For Kevin ONeil, that loss became the move that helped him 10X a business that is thriving today and leaving you lessons to learn.In this episode of the Live Local Marketing Podcast, Kevin ONeil shares his journey as a full-time entrepreneur building and operating multiple businesses, including water adventures, boat rentals, jet ski rentals, car rentals, Christmas lights, education, events, podcasting, and personal branding.Kevin breaks down how he thinks about scaling local service businesses, building systems, using data across multiple companies, creating authority through personal branding, and shifting from gut-feeling decisions to real-time business intelligence. He also shares why reviews, testimonials, leadership, and mindset are critical for entrepreneurs who want to grow beyond day-to-day operations.Key topics covered:-How a major business loss turned into a 10X revenue opportunity-Why personal branding matters for local business owners-Scaling multiple businesses with repeatable systems-How Kevin delegates marketing, sales, HR, and operations-The role of CRMs, automation, booking software, GA4, and data hubs-Why Google Ads may be losing some of its moat-How social, organic content, and top-of-funnel marketing are evolving-Why reviews and testimonials are a digital referral engine-Advice for entrepreneurs struggling with confidence-The mindset shift from “want to” to “must do”Timestamps / Chapters:00:00 Intro01:07 Kevin ONeil’s background01:41 A loss that became a major win04:47 Kevin’s favorite marketing strategy right now07:13 Managing multiple businesses without doing everything yourself09:48 Using the same frameworks across different companies11:47 Building authority through personal branding14:55 What “useful data” means in business18:33 Marketing strategies that are changing or losing ROI20:53 The role of testimonials and reviews23:00 Advice for new entrepreneurs27:33 Kevin’s businesses, book, and where to find him28:42 Book exchange and closing thoughtsConnect with Kevin ONeil:Website: https://destinywateradventures.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#KevinONeil #LocalBusinessMarketing #EntrepreneurPodcast #PersonalBranding #SmallBusinessGrowth

Why “Pretty Okay” Marketing Fails / Rachel Allen

Pretty okay marketing isn’t cutting it anymore. I am sure by now you have seen the AI-created, cartoon-style posts, the bots in your chat saying that someone loves what you are doing and thought you should connect, and all of the other click then spray style marketing...Rachel has some better ideas for you to try.In this episode of the Live Local Marketing Podcast, Rachel Allen breaks down why businesses need to stop sounding like everyone else and start creating marketing that feels human, specific, values-driven, and actually worth paying attention to.Rachel Allen, listed as the founder of Writing for Profits, brings deep experience in copywriting, marketing strategy, and human-centered business growth. In the episode, she shares how she built a marketing business after unexpectedly starting out as a freelancer in Hong Kong, how she worked with clients across 21 countries, and why ethical alignment matters just as much as revenue.Rachel also explains why “make it weird” is one of the most powerful marketing strategies right now, how to use AI without losing your creative voice, why more content is not always better, and how useful data includes both numbers and human feedback. From brand values to client interviews, local influencers, and relationship marketing, this conversation is packed with practical advice for entrepreneurs who want marketing that actually connects.Key topics covered:-Why “pretty okay” marketing no longer works-How Rachel accidentally built an international marketing business-Why she fired a five-figure client who was not values-aligned-How to make marketing more creative without being random-Using AI as a tool without sounding robotic-Why businesses do not always need to create more content-How to find the real values behind a brand-Why useful data includes both numbers and human feedback-How client interviews can reveal stronger marketing insights-Why relationship marketing beats broadcast marketing-How local influencers can create quiet, sustainable profit-Rachel’s advice for entrepreneurs building confidenceTimestamps:00:00 Intro00:27 Rachel Allen’s background and marketing experience01:26 Turning a loss into a win02:00 Firing a five-figure client over values02:31 Building a business while living internationally03:47 Why “make it weird” is working in marketing04:15 AI, creativity, and avoiding boring content05:01 Finding the human reason behind a business05:48 Scaling down from an agency model06:57 Helping client teams execute better marketing07:38 Why more content is not always better08:44 Finding real brand values09:26 How Rachel spots hidden issues in a business10:00 When Rachel turns down clients10:43 Why 90 days gives you useful data11:20 What “useful data” really means12:05 Qualitative data vs. quantitative data13:05 Using interviews to collect better customer insights14:16 Why broadcast marketing is outdated15:30 How to use local influencers effectively16:38 Rachel’s entrepreneur pep talk17:48 How to connect with Rachel Allen18:35 Closing thoughtsConnect with Rachel Allen:LinkedIn: https://www.linkedin.com/in/rachelallenwrites/Website: https://www.boltfromthebluecopywriting.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses

Is Playing It Safe Your Biggest Risk? / Steven Anderson

What if the biggest risk in your business is not taking enough risk? Steve brings us his business wisdom that teaches us the right mindset, strategy, and hacks to help our business that have worked for him over the years...and it will work for you as well. In this episode of the Live Local Marketing Podcast, Steven Anderson, author of The Bezos Letters, shares how business owners can think differently about growth, experimentation, customer obsession, AI, marketing, and strategic risk. Drawing from decades of experience in insurance, technology, consulting, and business growth strategy, Steven breaks down practical lessons from Amazon’s rise and explains how smaller businesses can apply the same principles without trying to become Amazon-sized.Steven also shares a personal story about a difficult business setback that became a turning point, why personalized video emails still work, how AI can reveal patterns inside your business data, and why successful failure is a key part of long-term growth.Key topics covered:How a major loss became a turning point in Steven’s careerWhy personalized video email can outperform cold outreachHow to use AI as a thought partner, not a replacementWhy reading content out loud improves your writingHow to define your audience and stay focused on your nicheWhat “useful data” really means for business growthHow AI can help detect churn before customers leaveWhy direct mail may be making a comebackLessons from Amazon’s experimentation cultureThe difference between successful failure and careless failureHow customer obsession drives invention and growthTimestamps:00:00 Intro00:24 Steven Anderson’s background and The Bezos Letters00:54 A loss that turned into a win03:42 Favorite marketing strategy: personalized video email06:13 What Steven still does hands-on06:57 Using AI as a thought partner07:45 Why Steven reads his writing out loud08:10 Turning written content into video09:27 Branding, audience, and finding your niche12:39 What useful data means in business13:18 Using AI to detect churn15:14 What data to track for customer retention16:49 Marketing strategies Steven no longer relies on17:30 Why direct mail may work again19:22 Building confidence as a business owner20:12 “Do it now” and the power of experimentation21:10 Amazon, customer obsession, and invention22:11 Encouraging successful failures22:57 How to connect with Steven Anderson24:20 Closing thoughtsConnect with Steven Anderson:LinkedIn: https://www.linkedin.com/in/stevetn/Website: https://thebezosletters.com/YouTube: https://www.youtube.com/user/SteveAndersonVideoGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses

The Financial Detective Every Business Needs / Stephanie Smith

Most business owners don’t have a revenue problem; they have leaks...the slow, trickle kind that goes unnoticed until the profit lines are not strong enough to make the step up to the next level of your business. Lucky for you, in this episode, Stephanie will help you become aware of your leaks, to be on the lookout for them, so when it comes time to need those profits, you will be ready!In this episode of the Live Local Business Podcast, Stephanie Smith, Financial Strategist and owner of New Light Financial Solutions, breaks down how business owners can better understand their numbers, avoid costly mistakes, and use simple financial systems to make smarter decisions.Stephanie shares how she and her husband built their business around bookkeeping and CFO advisory services, why financial clarity matters for small businesses, and how YouTube tutorials became one of their strongest marketing tools. She also opens up about early business mistakes, rebranding, values-based branding, community relationships, networking, follow-up challenges, and the hidden costs business owners often overlook, including credit card processing fees.Key topics covered:-How Stephanie helps business owners gain financial clarity-Why bookkeeping and CFO advisory services should be simple-The expensive “shiny object” mistake she made early in business-How New Light Financial Solutions got its name and brand direction-Why Zoho Books tutorials became a major lead source-The marketing strategy that brought in most of her clients-Why Facebook ads did not work for their higher-end advisory offer-How volunteering and community relationships created referrals-The importance of follow-up systems and networking-What business owners should know about payment processing feesTimestamps:00:00 Intro00:23 Stephanie Smith’s background and New Light Financial Solutions01:07 What Stephanie loves most about financial work02:20 Solving financial problems like a detective02:43 Working with her husband in business03:35 Early business mistakes and shiny object syndrome05:04 How that experience changed their decision-making06:21 Rebranding from AIO Bookkeeping to New Light Financial Solutions07:31 Values-based branding and choosing brand colors09:04 Marketing strategies that worked09:19 Using YouTube tutorials to attract clients10:35 Marketing that did not work11:29 Building community relationships and referrals12:42 Follow-up challenges and CRM systems13:43 Boring but effective business growth habits14:32 How Stephanie creates Zoho Books tutorial content16:29 What Stephanie hates paying for as a financial strategist17:33 Payment processing fees and business costs19:41 How to connect with Stephanie20:45 Closing thoughtsConnect with Stephanie Smith:LinkedIn: https://www.linkedin.com/in/stephanienorcellosmith/Website: newlightfs.comYouTube: https://www.youtube.com/channel/UCTxTC6LbTrUbOAF1kjLBtqGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses