How To Know What A Consumer Wants (Episode 138 - The Marketing Gateway Podcast)

How To Know What A Consumer Wants (Episode 138 - The Marketing Gateway Podcast)

Do you know what consumers want? Do you really? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES   https://slm.mba/mmpm-001/consumer-needs-concept-typology-marketing-implications/ [https://slm.mba/mmpm-001/consumer-needs-concept-typology-marketing-implications/]   https://ebrary.net/80436/management/core_marketing_concepts [https://ebrary.net/80436/management/core_marketing_concepts]   https://openstax.org/details/books/principles-marketing/ [https://openstax.org/details/books/principles-marketing/]   https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1916-needs.html [https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1916-needs.html]   https://www.amazon.com/Framework-Marketing-Management-Philip-Kotler/dp/0133871312 [https://www.amazon.com/Framework-Marketing-Management-Philip-Kotler/dp/0133871312]   https://www.hbs.edu/ris/Publication%20Files/11-091.pdf [https://www.hbs.edu/ris/Publication%20Files/11-091.pdf] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Understanding CRM (Customer Relationship Managment) (Episode 137 - The Marketing Gateway Podcast)

You may remember us talking about some abriviations in some of our earlier episodes. Here's some more! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/ [https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/] https://crmswitch.com/crm-industry/crm-industry-history/ [https://crmswitch.com/crm-industry/crm-industry-history/] https://fitsmallbusiness.com/history-of-crm/#early-1990s [https://fitsmallbusiness.com/history-of-crm/#early-1990s] https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/ [https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/] https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false [https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false] https://en.wikipedia.org/wiki/Comparison_of_CRM_systems [https://en.wikipedia.org/wiki/Comparison_of_CRM_systems] https://www.salesforce.com/crm/headless-crm/ [https://www.salesforce.com/crm/headless-crm/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

How Franchising Really Works (Episode 136 - The Marketing Gateway Podcast)

Franchising seems easier, but is it really? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang [https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang] https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350 [https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350] https://sharktankinsights.com/shark-tank-companies-statistics/ [https://sharktankinsights.com/shark-tank-companies-statistics/] https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/ [https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/] https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/ [https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/] https://www.entrepreneur.com/franchises/30-years-of-the-franchise-500a/199048 [https://www.entrepreneur.com/franchises/30-years-of-the-franchise-500a/199048] https://www.tastingtable.com/1047972/the-origin-story-of-subway/ [https://www.tastingtable.com/1047972/the-origin-story-of-subway/] https://www.bizfranhub.com/news/subway-franchise-costs-fees-requirements-profit-potential/ [https://www.bizfranhub.com/news/subway-franchise-costs-fees-requirements-profit-potential/] https://www.franchisebreakdown.com/compare/mcdonalds-vs-subway [https://www.franchisebreakdown.com/compare/mcdonalds-vs-subway] https://www.dohassist.com/resources-blog-subway-franchise-financials [https://www.dohassist.com/resources-blog-subway-franchise-financials] https://www.franchisebreakdown.com/franchise-cost/dominos-pizza [https://www.franchisebreakdown.com/franchise-cost/dominos-pizza] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

The Secret Behind Entrpreneur Success Stories (Episode 135 - The Marketing Gateway Podcast)

If you need a last minute father's day gift? Check out Dad Gang! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang [https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang] https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350 [https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350] https://sharktankinsights.com/shark-tank-companies-statistics/ [https://sharktankinsights.com/shark-tank-companies-statistics/] https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/ [https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/] https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/ [https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

Do Promotional Sponsorships Actually Work? (Episode 134 - The MArketing gateway Podcast)

Maybe one day you'll see our logo on a field? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html [https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html] https://stlsoccernews.com/history/ [https://stlsoccernews.com/history/] https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352 [https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352] https://en.wikipedia.org/wiki/Savvis [https://en.wikipedia.org/wiki/Savvis] https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments [https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments] https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials [https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials] https://www.ftc.gov/business-guidance/advertising-marketing [https://www.ftc.gov/business-guidance/advertising-marketing] https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf [https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf] https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands [https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.