Episode 2 - The need to become data driven

Episode 2 - The need to become data driven

In this episode, we discuss how you can't trust your gut and why marketers' hunches often don't make sense. We cover the need to listen to your customer and rely on all sorts of data - while recognizing its limits as well.

Episode 1: Cart before the horse: Strategy vs. Tactics

Marketers are mistaken. And much of the marketing discourse is simply wrong. When you listen to what I’m about to say, you may think it’s common sense, but think about how we are doing things. Many of us are doing marketing backwards. We are focused on tactics before building the strategy.