The Move In Senior Living Marketing

Early Experience, Lasting Impact: The Growth Power of Resident Satisfaction

In this episode of The Move In, recorded at the L&R Media Studio, Larry Williams sits down with senior living revenue growth strategist Cristy Ballard for a powerful conversation about why customer experience is becoming one of the most important growth strategies in senior living. From the very first phone call to follow-up, move-in, and long-term resident satisfaction, Cristy shares why every touchpoint has the power to build trust or break it. Together, they explore how communities can move beyond siloed sales, marketing, and operations teams to create a more connected, human-centered customer journey. Cristy also shares her perspective on the future of AI in senior living, explaining how automation can improve efficiency while making emotional intelligence, empathy, and authentic human connection more valuable than ever before. This episode dives into intentional follow-up strategies, customer experience leadership, branding, operational alignment, and why the communities that will continue to grow are those that help prospects, residents, and families feel truly seen, heard, and valued. https://www.linkedin.com/in/cristy-ballard-7712b611/ [https://www.linkedin.com/in/cristy-ballard-7712b611/]

Building Trust, One Conversation at a Time: Inside the Green Bench Documentary

In this powerful episode of On the Move in Senior Living Marketing, Larry Williams sits down with Brad Bushby, Vice President of Sales and Marketing at Schlegel Villages and executive producer of The Green Bench documentary. What started as a celebration of the Green Bench Program’s 10-year anniversary became something far greater: a deeply moving documentary about trust, human connection, storytelling, and the wisdom that comes from truly listening to older adults. Brad shares the inspiration behind the film, which follows residents as they revisit meaningful places from their past, reconnect with lifelong memories, and engage in heartfelt conversations that reveal the beauty, heartbreak, humor, and resilience that define a life well lived. Together, Larry and Brad unpack why authentic storytelling matters more than ever in senior living—and how building trust often begins with something as simple as sitting down and listening. The conversation explores: * The emotional journey behind creating The Green Bench documentary * How authentic resident stories can transform senior living marketing * Why storytelling builds deeper trust with families and prospects * The importance of vulnerability, empathy, and human connection * How communities can move beyond features and amenities to showcase real life * The growing “Green Bench” movement and its impact on the industry More than a conversation about marketing, this episode is a reminder that every resident has a story worth hearing, and that trust is built one meaningful conversation at a time. Brad Bushby Linkedin Page [https://www.linkedin.com/in/brad-bushby-b6685011/] https://schlegelvillages.com/TheGreenBench The Green Bench Film - Official Trailer [https://www.youtube.com/watch?v=chz5cnoTZhM]

Special Edition: Shift the Narrative — Real Stories, Real Families, Real Senior Living

In this special edition of With the Move, we’re proud to be part of the Shift the Narrative campaign, an initiative focused on redefining how people see and understand senior living. Larry sits down with Sarah Robertson (CEO of The Arbors & The Ivy), Bri LaChapelle (Digital Marketing Specialist), and Ally Montemagni (Founder of Free Tide Creative) to explore how authentic storytelling, data-driven marketing, and meaningful partnerships are changing the conversation around aging and care. From a chance meeting at a conference to a deeply intentional partnership, this episode dives into how The Arbors & Ivy is blending strategy and heart, leveraging SEO, paid media, and powerful resident stories to build trust with families at every stage of their journey. You’ll hear: * How storytelling brings the senior living experience to life * Why authenticity and empathy are critical in today’s marketing * The role of education in supporting the “sandwich generation” * How aligning marketing across channels creates real impact * Why the industry must move beyond outdated perceptions of senior living At its core, this conversation is about more than marketing; it’s about connection, trust, and reshaping the future of senior care. https://www.linkedin.com/in/ally-montemagni-5485401b/ [https://www.linkedin.com/in/ally-montemagni-5485401b/] https://www.linkedin.com/in/sara-robertson-5b876311a/ [https://www.linkedin.com/in/sara-robertson-5b876311a/] https://www.linkedin.com/in/briana-lachappelle-cdp-430b14105/ [https://www.linkedin.com/in/briana-lachappelle-cdp-430b14105/] https://arborsassistedliving.com/ [https://arborsassistedliving.com/] https://www.freetidecreative.com/ [https://www.freetidecreative.com/]

Earning Trust During the Decision: Navigating Senior Living Options

In this episode of The Move In Senior Living Podcast, host Larry Williams explores the trust gap in senior living with Katharine Ross, the president of Seniors Guide. The conversation emphasizes the importance of authentic information, transparency, and community stories to help families make confident decisions for themselves or their loved ones when choosing a senior living and care transition. Ross discusses evolving consumer perceptions, the power of content, and the initiatives she supports to shift the narrative in senior living marketing. https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/ [https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/] https://partners.seniorsguide.com/ [https://partners.seniorsguide.com/]

Mystery Shops Don’t Lie: What the Data Says About Your Sales Experience

In this episode of The Move In Senior Living Podcast, Amy McKinley and Libby Lauer of Senior Source Consulting Group explore how small, often overlooked human moments can significantly impact occupancy rates and overall community success. The conversation emphasizes that blind spots are usually revealed by outside experts conducting mystery shopping, helping operators identify gaps in resident experience and communication that everyday internal reviews might miss. Amy and Libby highlight that the most effective improvements often stem from simple tweaks, such as enhancing website messaging, personalizing tours, and training staff to be more curious and engaged, that cost little but yield big results. We discuss the importance of data-driven insights transforming into meaningful conversations, especially in a sector where human connection is key. The episode offers practical strategies for senior living operators to uncover their blind spots, leverage customer journey audits, and use data to tailor experiences that resonate deeply with consumers. Amy and Libby also share their journey of building a consulting firm dedicated to helping communities showcase their strengths, emphasizing the power of humility, openness, and active listening in achieving operational excellence. https://www.linkedin.com/in/amy-mckinley-72b33243/ [https://www.linkedin.com/in/amy-mckinley-72b33243/] https://www.linkedin.com/in/libby-l-lauer-ms-427b2a17/ [https://www.linkedin.com/in/libby-l-lauer-ms-427b2a17/] https://www.seniorsourceconsulting.com/ [https://www.seniorsourceconsulting.com/]