The Nutrition Business Show

EP 101: $10K Months with Under 2000 Followers: How This Fertility Expert Did It

Growing your Instagram page in 2026 is not about posting more content. It is about posting with intention, so every piece actually moves someone closer to working with you.  In this episode, I walk you through the different types of content you need to attract, nurture and convert your ideal clients, and how to prioritise marketing content to grow your business without it taking over your day. ✨ How one of my clients generates $10K a month with under 2,500 followers (hint: she doesn't post every day and her posts never go viral!) ✨ How to audit your last 9 posts and see exactly where your leads are leaking ✨ Why facts and information alone no longer convert in 2026, and what your audience actually wants from you instead ✨ Why so much nutrition content sounds identical right now, and how to stand out in the age of AI ✨ How mainstream marketing advice can put your registration at risk, and how to build rock solid trust without testimonials If you have been pouring hours into your content but it is not bringing in the clients you hoped for, this episode will give you a clearer, simpler way to make your content work for you. . 🔥 THE SOCIAL CONTENT MACHINE IS ON SALE FOR 48 HOURS ONLY 🔥 Your personal AI content strategist built specifically for dietitians and nutritionists. Pre-trained on my content marketing methodology, it captures your unique tone to generate copy-and-paste, compliance-focused captions designed to attract and convert your ideal clients.  GET THE SOCIAL CONTENT MACHINE AT 50% OFF (22 - 24 JUNE 2026) 👉 https://charlynooi.com/mid-year-sale [https://charlynooi.com/mid-year-sale]  . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 100: The AMA Episode: What You Asked About Business, Burnout, Team & Motherhood

CELEBRATING 100 EPISODES! 🎉 I’m marking this massive milestone by pulling back the curtain and answering your most highly requested questions with zero gatekeeping. This one is a completely unfiltered look behind the scenes at what it actually takes to build a sustainable, thriving online business on your own terms. In this episode, I answer your biggest questions including:  ✨ How to build an online practice as a newly qualified dietitian (and whether you need 1:1 experience first) ✨ Ethical ways to market yourself as a health professional without using testimonials or before-and-after photos ✨ Why imposter syndrome doesn't go away, and the reframe that changes everything ✨ What working and building a business with your husband actually looks like (the honest version) ✨ What I actually look for when hiring, and why I hire slow and fire fast ✨ The AI tool I use every single day, and why most people are using it completely wrong If you've been sitting on a question you were too afraid to ask, chances are someone else asked it for you. This one's personal, practical, and completely unfiltered.  . 🔗 Links Mentioned in This Episode: The Social Content Machine: My brand-new AI content tool built specifically for health professionals is coming! It acts as your personal content strategist, trained on my exact methodology, so your content sounds like you, not a robot. Launching June 22nd as part of our Mid-Year Sale. DM "Social Content Machine" on Instagram @charlynooi [https://www.instagram.com/charlynooi] to be the first to know. . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 99: How Dietitian-Naturopath Casey Went From Idea to Full Group Program Cohort in 8 Weeks

If you work with clients in the natural health space, chances are you're already working with disordered eating, whether you realise it or not. But do you feel equipped to support them safely? In this episode, I'm joined by Casey Conroy (naturopath, dietitian, yoga teacher, and credentialed eating disorder clinician) shares exactly how she built a practitioner training program to answer that very question, and how she launched and filled her first cohort in just 8 weeks. Here’s what you’ll learn: ✨ The red flags most practitioners miss because eating disorders rarely look the way we expect ✨ How common presentations like gut issues, PCOS, and hormonal conditions can mask disordered eating ✨ What well-meaning practitioners do that accidentally reinforces disordered eating ✨ The "ask-offer-ask" framework for raising sensitive concerns with clients without breaking trust or putting their walls up ✨ How Casey launched and filled her first practitioner program cohort in 8 weeks inside Momentum Club If you've ever felt unsure how to handle a client you suspect might have a complicated relationship with food, this episode will give you language, clarity, and confidence.  And if you've been sitting on a program idea but can't seem to get it out of your head and into the world, Casey's story will show you exactly what getting unstuck can look like. . 🔗 LINKS & RESOURCES 🌿 DECIDE Practitioner Mentorship [https://www.funkyforest.com.au/disordered-eating-for-naturopaths]: A practical, clinical literacy mentorship program for naturopaths, herbalists, and nutritionists who want to identify disordered eating earlier, know what's in their scope, and have safer, more compassionate conversations with their clients. The next cohort kicks off mid-July. Apply here → [https://www.funkyforest.com.au/disordered-eating-for-naturopaths] 🚀 Momentum Club [https://charlynooi.com/momentum-club-live]: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → [https://charlynooi.com/momentum-club-live] . ABOUT CASEY  Casey Conroy is a naturopath, Accredited Practising Dietitian, yoga teacher, and credentialed eating disorder clinician based on the Sunshine Coast Hinterland. She specialises in supporting adults and adolescents navigating eating disorders, disordered eating, chronic dieting, gut health, and neurodivergence.  Casey is the creator of DECIDE, a practitioner mentorship program helping natural health practitioners work more safely and confidently with clients in this space. https://www.funkyforest.com.au/disordered-eating-for-naturopaths [https://www.funkyforest.com.au/disordered-eating-for-naturopaths]  . 📲 CONNECT WITH CASEY Web: https://www.funkyforest.com.au/ [https://www.funkyforest.com.au/]Instagram: @naturopath.caseyconroy  [https://www.instagram.com/naturopath.caseyconroy/] . 📲 Connect with Me  Web: www.charlynooi.com [https://www.charlynooi.com]Facebook: @charlynooi [https://www.facebook.com/charlynooi]Instagram: @charlynooi [https://www.instagram.com/charlynooi]YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 98: The Mid-Year Audit: How to Finish 2026 With Consistent Income Months

We are officially halfway through the year. If you aren't quite where you wanted to be with your revenue goals, your instinct might be to push harder, post more, or launch something new. But busywork won't fix a broken system. In this episode, I'm walking you through the exact 3-engine diagnostic framework audit I run with my client to spot the hidden gaps blocking their growth. If you feel like you're doing everything right but your income is still stalling, it’s highly likely one of these three engines is secretly broken. Here's What You'll Learn: ✨ The 3-part business engine audit you need to run today to pinpoint exactly why your income has plateaued. ✨ How to shift your audience from passive content-consumers who "love your posts" into active, paying clients. ✨ The anatomy of a high-converting offer to make your program irresistible to the right people. ✨ Data over Drama: How to stop making frantic business decisions based on emotion, and the exact metrics to look at instead. If you’ve been doing all the work but the revenue isn't following, grab a notebook. You’ll learn how to use my free CEO Dashboard to audit your business and pinpoint your weak engine in under 20 minutes; giving you a clear diagnosis and a profitable path forward for the second half of 2026. . Links Mentioned in This Episode   🎯 The Nutrition CEO Dashboard [https://charlynooicoaching.typeform.com/to/oMtxCDyH]: This plug-and-play spreadsheet tracks the exact core metrics you need to pinpoint where the weak link in your business is and expose your blindspots. Get instant access here → [https://charlynooicoaching.typeform.com/to/oMtxCDyH] .  🚀 Build a 6-Figure Business with Momentum Club [https://charlynooi.com/momentum-club]: Ready to move from the 1:1 grind to a scalable signature program? Momentum Club is our flagship program for nutrition experts ready to hit the $100k+ mark without the burnout. From your offer and funnel to your client acquisition strategy, we build the systems with you. Apply Here → [https://charlynooi.com/momentum-club]  . 🎙️ Got a question for me to answer on the podcast? Submit them for the Episode 100 “Ask Me Anything” → https://charlynooicoaching.typeform.com/to/p1ODobqy [https://charlynooicoaching.typeform.com/to/p1ODobqy]   . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi]  . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast   I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.   If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession.   And don’t forget to hit subscribe so you never miss an episode.

EP97: Red Flag Clients: How to Spot Them, Set Boundaries, and Protect Your Business

You got into this work because you care. But when clients are messaging at all hours, moving the goalposts, and blaming you for results they never showed up for, that care starts to cost you. Here’s what you’ll discover: ✨ The three red flag client types every nutrition practitioner needs to know, and the subtle signs to watch for before they even sign up  ✨ Why screening for energetic fit matters just as much as clinical suitability ✨ What your contract needs to include to protect yourself from day one If you've ever felt like you couldn't switch off, or found yourself dreading a client's message, this episode will help you understand what's actually going on and what to put in place so it doesn't keep happening. . 🎙️ Got a question for me to answer on the podcast? Episode 100 will be an “Ask Me Anything” episode. Go ahead and submit your question(s) here → https://charlynooicoaching.typeform.com/to/p1ODobqy [https://charlynooicoaching.typeform.com/to/p1ODobqy] . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.