The PHOS Life and Leadership Podcast | Ten Lessons from Ten Years
Today, we are joined by Kevin Miller, Founder and Principal Strategist at Popular Demand Strategy Group, and a self-proclaimed "Marketing Menace."In today's economy, we face an uphill battle to build trust with prospective customers and to position ourselves uniquely in the market. The key to effective branding and positioning: authenticity.When companies try to be something they're not, it's like waving a flag that screams "Don't trust us" both to customers and their own team members. True brand stewardship is about pursuing excellence in every area of the business, then uniquely packaging and selling that excellence.Today, we'll discuss how customer advocacy, transparency, and brand integrity build a bridge of trust in branding and communications.
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