Episode 2 - F1 Season Wrap | High-impact Sponsorships | Looking ahead to 2025

Episode 4 - How the Intuit Dome’s “Halo” set the new standard for fan experience to create competitive advantage

In this episode, we go behind the scenes of the Intuit Dome’s groundbreaking “Halo”—a revolutionary fusion of sport and entertainment technology. We explore how a bold idea evolved into a game-integrated, fan-responsive visual system that redefines home-court advantage and sets a new global benchmark for live sports. From engineering challenges to fan psychology, the team at Spinifex, the designers of the "Halo," share how this immersive experience transforms passive spectators into active contributors and opens up new frontiers for sponsorship, esports, and entertainment.

Episode 3 - Mastering the Art of Storytelling in Sports with Tom Fox

In this episode of The Playbook Podcast, Tom Fox shares his journey across iconic brands like Gatorade, Nike, Arsenal FC, and FaZe Clan, revealing how storytelling shapes success in sports marketing. From aligning brand purpose with partnerships to navigating new platforms like esports, Tom discusses what makes narratives authentic and impactful. Alongside host Dharpan Randhawa (Founder - Talisman), they explore the future of storytelling with AI, immersive tech, and fan-driven content, offering actionable insights for brands and marketers looking to elevate their game.

Episode 2 - F1 Season Wrap | High-impact Sponsorships | Looking ahead to 2025

In this episode, John Sertori, renowned F1 pundit, delivers an insightful review of the 2024 Formula 1 season and offers a compelling preview of what lies ahead for 2025. Joining him is Dharpan Randhawa, Founder of Talisman, who dives deep into standout commercial partnerships across the grid. Together, they unpack what makes a sponsorship truly impactful and share strategic insights for brands aiming to craft innovative and results-driven deals in the world of F1. Whether you’re a fan, a brand marketer, or a curious mind, this episode promises a blend of expert analysis and actionable takeaways.

Episode 1 - Las Vegas Race Update | Deconstructing the Business of F1 | Q&A with Talisman Founder

On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.        John is joined by Dharpan Randhawa, Founder & CEO of Talisman. Dharpan shares his unique perspective revealing the business dynamics that have become the driving force behind Formula 1's growth as well as how Talisman is delivering truly innovative solutions within sports marketing to generate meaningful business results between brands and sports properties.