How to Use Podcasts for Thought Leadership Without Sounding Cringey

Outsource Your Podcast Production

You were told to launch a podcast — but nobody told you it would take over your week.   If you’re drowning in editing, struggling to stay consistent, or just wondering where the ROI is, you’re in the right place. This episode is for: * Marketing managers * Comms teams * Business leaders …who want the benefits of podcasting without the burnout. Hosted by podcast consultant and broadcast journalist Chris Dabbs, this show breaks down what really works when it comes to creating a business podcast that:   ✅ Sounds great ✅ Stays on schedule ✅ Actually delivers results Each episode gives you practical insights on:   🎯 Outsourcing podcast production 🎯 Content strategy that aligns with business goals 🎯 Growing your audience 🎯 Efficient podcast workflows  All without the fluff. Because podcasting shouldn’t feel like a second job.

Everything I've learned about small business podcasting after 5+ years

Thinking about starting a podcast for your small business? Or ready to upgrade what you’ve already built? In this podcast, I break down everything I’ve learned from five years helping small businesses launch and grow successful podcasts — the gear, the strategy and the mistakes to avoid.  🎯 I’ll walk you through the three podcasting tiers: * Starter Tier – how to launch with just your phone and a mic * Growth Tier – when you’re ready to look and sound more polished * Authority Tier – for brands serious about thought leadership and lead generation Plus, I’ll share: ✅ My top audio and video gear picks ✅ The one thing that matters more than your camera ✅ How to choose a setup you’ll actually use ✅ Free checklist + shopping guide (link below) 👇 DOWNLOAD THE FREE RESOURCES: 🎁 Video Podcast Setup Checklist 🎁 Podcast Gear Shopping List https://www.thepodcast.studio 📞 Ready to work with us? Book a free discovery call: https://www.thepodcast.studio 💡 Subscribe for weekly tips on business podcasting, content strategy and smart production workflows. #PodcastSetup #SmallBusinessTips #ContentMarketing #PodcastingForBusiness #VideoPodcast

How to Use Podcasts for Thought Leadership Without Sounding Cringey

🎙️ How to Use Podcasts for Thought Leadership Without Sounding Cringey Want to build authority and trust with your audience—without sounding like a walking LinkedIn post? In this episode, I break down exactly how to use podcasting to position yourself as a real thought leader. No ego. No empty buzzwords. Just practical tips to help you speak with confidence and clarity, and build meaningful recognition in your field. ✅ Why podcasting builds deeper trust than social media ✅ What makes thought leadership sound cringey (and how to avoid it) ✅ A simple “You → We → I” framework for authentic episodes ✅ Tone and delivery tips that connect, not perform ✅ 5 easy podcast formats to show your expertise ✅ How to know when it’s actually working  📌 Whether you’re a coach, consultant or creator, this is your guide to becoming a trusted voice in your niche—without oversharing or overperforming. ––––––––––––––––––––––––– 🆓 Free Podcast Starter Guide Want help launching your own show? Grab my free guide here: ]https://we.tl/t-H7ub0jERCT [https://we.tl/t-H7ub0jERCT] 📞 Book a Discovery Call Let’s plan your podcast strategy together: https://thepodcast.studio/free-15-minute-strategy-call ––––––––––––––––––––––––– Chapters 00:00 – Intro 00:30 – Why podcasting works for thought leadership 02:00 – What makes thought leadership cringey 04:00 – Speak to serve, not to sell 06:00 – Tone & delivery tips 08:00 – Formats that show your authority 10:00 – How to know it’s working 11:00 – Recap 12:00 – What to do next ––––––––––––––––––––––––– #ThoughtLeadership #PodcastTips #ContentMarketing #PodcastStrategy #AuthorityBuilding #TrustMarketing #EEAT #PersonalBrand #PodcastingForBusiness #ThePodcastStudio

The Podcast Studio S01E03 How do you start a Podcast?

If you're a business owner, marketer or indeed anyone who needs to enhance their business or organisation's reach, then creating and recording your very own podcast is an expansion of the content on your website. From an organisation's point of view, podcasts are one of the most effective ways to explain your core messages to your core audience. Audience research shows that in the UK alone, 34 MILLION HOURS of podcasts are listened to through headphones EVERY SINGLE WEEK! Podcasts are here to stay, and your potential podcast audience is probably already used to listening to podcasts in their cars, on public transport at home or even when walking the dog!

The Podcast Studio S01E02 - 34 Million hours!

Podcasts are becoming more and more popular and are growing like...well you name your preferred metaphor. Incredibly, figures are showing that in the UK 34 million hours of podcasts are listened through headphones every week! Join Chris Dabbs of The Podcast Studio to find out more! www.thepodcaststudio.co.uk [http://www.thepodcaststudio.co.uk]