Product Strategy is Simple: Tips for Success

Product Strategy is Simple: Tips for Success

Creating a product strategy is essential for any successful business. It allows you to focus the companies efforts and resources on the most important aspects of the product and helps ensure that you meet the needs of your customers. In this episode Henry and I dive into how you can create a new product strategy or pivot your existing one to start you off on the right footing in creating value but also touching on some of the pitfalls to avoid when creating a product strategy!

The First Step to Product Success: Creating an Inspiring Product Vision

'Start with the why?' When creating a digital product, we usually focus on a specific problem or opportunity space in order to create a solution to achieve a desired outcome or solve a problem. If only it were so straightforward! In reality, products go through many iterations; more data provides insight, the product strategy evolves, assumptions are tested and hypothesises are proven or disproven.  Whether working on the first version or further iterations of a product, it is important to keep focused on the direction of travel in order to keep on the desired path to success.  In this episode I am joined by Roman Pichler, Author and renowned Product Expert  and we deep dive into how you can create a captivating vision for your product to start you off on the right footing but also touching on some of the pitfalls to avoid when creating vision.

Creating Value and Pricing for Product Success

Core to implementing the right pricing strategy is understanding what the perceived value the product holds for the customer; this indicates what customers value and what price they are willing to pay for it. If you learn this before implementing new features or launching a new product this is sure to increase the chances of product success! In this episode, I am joined by Dan Balcauski, Principal Consultant for Product Tranquillity deep dive into how important pricing and understanding value and how important it is for achieving product success.

Adopting Continuous Product Discovery Habits

There are many key elements of product discovery and although there is a focus on the customer problem, we should also focus on the opportunity space to explore and unlock value by working collaboratively to test the viability of opportunities using a number of different discovery techniques. In this episode I am joined by Teresa Torres, internationally acclaimed author, speaker and coach. Teresa and I will explore how to approach continuous product discovery in order to help you embed this thinking into your product management practices, enabling you to achieve product success by creating value for your customer and for your business.

Diving into Stakeholder Management

Product Managers sit at the heart of any technology or software development organisation, meaning our work is never done in isolation. Therefore creating connection and alignment with stakeholders is extremely important; but, of course not all stakeholders are the same and this can prove challenging when trying to gain alignment around the product vision, strategy and outcomes for the product. It begs the question: How can we understand the different types of stakeholders in our organisation in order to help map and prioritise them?  In this episode I am joined by Shardul Mehta, SVP of Product @ Current Health, and we  explore some of the ways Product Managers can engage, understand and prioritise different types of stakeholders, by diving into some of the common scenarios in order to help you navigate them.